Altitude Marketing adds Fred Zahradnik as Manager, Search Marketing

EMMAUS, PA, January 05, 2012 (Press-News.org) Altitude Marketing hires Fred Zahradnik as Manager of Search Marketing. The position was created in response to Altitude's double-digit growth and increasing client demand for integrated pay-per-click advertising and advanced organic search engine optimization.

Fred's responsibilities include search marketing and SEO research, keyword analysis and reporting, and search strategy evaluation and development.

A 14-year veteran of the online marketing and e-business fields, Fred founded NetCrafter Solutions, an internet search engine marketing firm and a strategic partner of Altitude Marketing. He has passed Google's rigorous AdWords Certification exams.

"Search marketing is becoming increasingly more important for most businesses," said Andrew Stanten, President, Altitude Marketing. "Fred's knowledge of the complex and ever-changing world of online search is a tremendous asset for Altitude clients. In a world of 'black hat SEO' methods, Fred is the real deal: Honest, knowledgeable, empowering and likeable. A white hat all the way."

"We've worked with Fred on a contract basis for years, so we know what he can do," said Gwen Hoover, Vice President, Marketing Services. "He's a different kind of search engine marketing expert. We've seen him take unsuccessful pay-per-click campaigns, improve them and then quickly show measurable ROI. His methodical, scientific approach to search marketing is something any business could use."

Fred holds a BA from Penn State University and an MBA from DeSales University. He is an avid cyclist.

Altitude Marketing, located in Lehigh Valley, PA, provides a wide range of expert integrated marketing services, including planning, design, writing, production and ongoing management for print media, advertising, PR, web development and electronic communications. Altitude Marketing clients appreciate our big picture approach to communications. We lead with research, analysis and planning-and follow with compelling writing, beautiful design, leading-edge technology and cost-saving project management.