Gunns Limited, One of Australia's Longest Standing Businesses, is Greening the Forestry Industry with a $2.3 Billion Investment in the Future
Gunns Limited, one of Australia's longest standing businesses, is greening the forestry industry with a $2.3 billion investment in the future.
CARLSBAD, CA, January 10, 2012
Few companies have the resilience to survive a major overhaul in market focus, but Gunns Limited is doing just that. The Tasmania-based company is Australia's largest supplier of hardwood and softwood forestry products, and is currently undergoing a radical transition period towards a more sustainable and secure business model.As one of Australia's longest standing companies, Gunns has forged a commitment to benefit not only its clients, but also its local community. This has been a strategic response to a long-running dispute over Gunns' history of logging native forests, and a campaign by environment groups to stop them.
"Gunns has a long history in Tasmania, with over 140 years of continuous operation in the state," says Managing Director Greg L'Estrange. "If we are to keep that history going, we have to do things differently. That means getting out of native forest products and into certified plantation forest products, and value-adding pulp production. That's what our customers want, our communities want and where the market is headed."
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