Olive Juice Launches Wholesale Division With A Debut Appearance At The ENK Children's Club

PHILADELPHIA, PA, September 24, 2010

Responding to the demand for a classic line of affordable childrenswear, Olive Juice will be making its debut appearance at the ENK Children's Club trade show in New York. Aligning itself with some of the biggest names in the industry, this is the first time that the company's collection of high quality, timeless baby and children's apparel will be available to buyers and retailers, in what is sure to be a highly successful alliance for both parties. A brand that until now has been untapped in stores and boutiques around the world, Olive Juice is prepared to wow familiar faces just as much as those being introduced to the brand for the first time.

If first impressions are everything then Olive Juice is going to become an instant show favorite as their pieces combine quality, functionality and a keen fashion sense in designs that allow children to enjoy their age in comfort and style. Ranging in sizes from newborn - 16 years, Olive Juice offers pieces like the knitted and pleated Annabelle Sweater Dress, the button-detailed Marin Tee and even the peterpan-collared Classic Bodysuit for baby.

"The ENK Children's Club trade show is one of the most respected gatherings of our industry and we are very proud to be participating for the first time this year, as we know we have a collection that will turn heads with its beautiful classic designs," said Olive Juice owner Maryellen Kane. "After years of careful planning, we are excited for the opportunity to introduce our designs to more people via our newfound wholesale capabilities. We invite all who are attending the show to stop by and check us out and hope that they are as happy with what they see as we are."

The ENK Children's Club trade show will take place from October 3-5, 2010 at the Javits Center located at 655 West 34th Street in New York. Olive Juice will be exhibiting at booth #8922 and will be showing the Holiday 2010 and Spring 2011 collections. For more information on the ENK Children's Club please visit http://www.enkshows.com/childrensclub. For more information on Olive Juice please visit http://www.olivejuicekids.com.

Olive Juice was founded in 2003 by Maryellen Kane based on the belief that parents should have the opportunity to choose from a quality brand of clothing for their children. Since then, the children's apparel company has been dedicated to producing classic and timeless children's wear reminiscent of the days of yesteryear. Their distinctive and beautifully designed items are made to capture the curiosity and wonderment of childhood by allowing children to enjoy their age in comfort and sophisticated style. Olive Juice continues to innovate and create apparel that is inspired by childhood imagination and the marvelous nature of youth. For more information on Olive Juice please visit, http://www.OliveJuiceKids.com.