Kids' Lunch Box Systems by Laptop Lunches Nominated for SheKnows 2010 Best Kids' Lunch Box Award

LOS ANGELES, CA, August 18, 2010

Laptop Lunches announced today that it has been nominated for Best Kids' Lunch Box for the SheKnows 2010 Parent's Choice Awards. According to SheKnows, this coveted award recognizes outstanding products and services in the parenting and pregnancy industry, based on functionality, quality, convenience and best bang for the consumer's buck. Winners will be announced Oct. 10, 2010 on SheKnows.com.

Laptop Lunches are American-style bento boxes that have been designed to help families pack nutritious, eco-friendly lunches. They are reusable, recyclable, and dishwasher safe and contain no phthalates, bisphenol A (BPA), or lead. These sustainable kids' lunch boxes come with a book of healthy lunch ideas, as well as lunch making tips and recipes in order to promote better nutrition and waste reduction.

SheKnows, a global destination for women with the latest news on parenting, health, entertainment and more, decided to create an award program with an organic approach to recognizing various brands and services within the parenting industry. The awards spread across 100 different categories covering everything from gadgets and kids' books, all the way to baby feeding and toys.

"We are both honored and excited that Laptop Lunches has been chosen as a Best Kids' Lunch Box nominee for this year's She Knows Parenting Awards!" said Amy Hemmert, President and Co-Founder of Obentec, Inc. CEO and Co-Founder Tammy Pelstring added, "This recognition is truly meaningful for us as we continue to pursue our goal of helping families pack healthy, balanced meals."

"Nominees like Laptop Lunches are recognized for setting the standard for great products and services used by parents across the nation on a daily basis," said Kyle Cox, Vice President and General Manager of SheKnows. "It is an amazing feat to be selected from the list of potential brands we chose. Laptop Lunches has clearly shown itself as a leader in the parenting industry."

As a nominee, Laptop Lunches will also automatically be eligible to win the Editors' Choice Award, which spotlights one specific brand voted exclusively by the SheKnows Editorial Team. Starting Aug. 9th, 2010, readers can access voting by visiting the Laptop Lunches website, http://www.laptoplunches.com/best-lunchbox.html.

About Laptop Lunches

Obentec, Inc. was founded in 2001 by two California moms, with the mission of helping families improve lunchtime nutrition while reducing waste. Laptop Lunches are affordable, high quality, made-in-the-USA meal containers designed for people on the go, and are perfect for school, work, and travel. The founders of Obentec, Inc. believe that healthy kids come from healthy communities; thus Obentec is committed to giving back to schools and environmental organizations. Learn more at http://www.laptoplunches.com.

For additional information, please contact Liz Ryan at elizabethr@lotus823.com.

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Getting to the heart of what it really means to be a woman, SheKnows (www.sheknows.com) attracts nearly 45 million unique visitors. With editors dedicated to providing daily content for women seeking advice, information and a fresh, fun take on life, the site is an authoritative source for women ages 18 to 54. The SheKnows audience gains access to exclusive content on entertainment, parenting, health and wellness, money and career, dating, beauty and style and more, and are offered a stimulating, well-rounded online experience enhanced with a vibrant message board community, free games and activities and captivating blogs.

As one of the fastest-growing destinations on the web, SheKnows is consistently one of the top 5 properties for women. For advertisers, opportunities for sponsorship and creative integration go well beyond the banner and make marketing messages an uninterrupted part of the user experience. The company is based in Los Angeles with offices in New York, Scottsdale and Chicago. SheKnows is part of Atomic Online (www.atomiconline.com), a diversified online media company.

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