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Science 2012-03-01

Lotus Survival Foundation Names S&A Cherokee as Agency of Record

Local agency to provide PR & marketing support for nonprofit

CARY, NC, March 01, 2012

Lotus Survival Foundation (LSF), a nonprofit organization that provides support to those affected by breast cancer, has selected S&A Cherokee as its agency of record. S&A Cherokee will assist the LSF with its public relations and marketing efforts, including digital marketing, social media and event planning.

Founded by breast cancer survivor Claudia Tovar de Aguirre, the LSF's mission is to provide education and access to resources meant to assist low-income, uninsured women who have been affected by or are concerned about breast cancer. The organization offers workshops on laughter yoga, exercise and nutrition, as well as healing retreats that focus on activities that replenish the mind, body and soul. Participants learn new strategies and helpful tips that will assist them in coping with everyday stress associated with managing their personal and professional lives.

"We are honored to be helping the Lotus Survival Foundation spread its messages of support and healing to those affected by breast cancer," said Chuck Norman, APR, owner/principal of S&A Cherokee. "Claudia's passion and dedication are inspiring, and we look forward to promoting the good work done by the LSF."

For more information on S&A Cherokee, please call (919) 674-6020 or visit http://www.sacherokee.com. To learn more about Lotus Survival Foundation, go to http://www.lotussurvivalfoundation.org.

About S&A Cherokee
Delivering intelligent communications, S&A Cherokee is a full-service communications company providing public relations, advertising, marketing, event planning and custom publishing services. Originally founded as Smith & Associates in 1982, the company is based in Cary, N.C. In addition to its consulting and event planning services, S&A Cherokee publishes national and regional magazines such as Auto Remarketing, SubPrime Auto Finance News and Cary Magazine, as well as custom client publications. For more information, visit http://www.sacherokee.com or call (919) 674-6020.

About Lotus Survival Foundation
Lotus Survival Foundation is a 501(c)(3) nonprofit organization that provides education, resources and support to those who have been affected by breast cancer. Founded in 2010 by breast cancer survivor Claudia Tovar de Aguirre, the organization focuses on the concept of "mind, body and soul," providing breast cancer patients and survivors with the tools and techniques to manage their personal and professional lives. Lotus Survival Foundation's group healing retreats offer members and their guests the opportunity to grow and learn from one another's experiences in dealing with the disease. For more information, call 888-545-3128 or visit http://www.lotussurvivalfoundation.org.