DefySupply.com Increases Scope With Lighting Expansion

MINNEAPOLIS, MN, March 22, 2012 (Press-News.org) DefySupply.com has continued their aggressive expansion by scaling their unique business model to now offer lighting products. It's a logical move for a firm that maintains nearly 4,400 unique products, all of which were confined to furniture. Lighting is one of the largest complementary product groups to the furniture industry which only emphasizes the rationale for the expansion.

Featuring fifty brand new lighting products now being sold at DefySupply.com at: ( http://www.defysupply.com/Lighting_s/282.htm ), it gives the rapidly growing e-retailer a chance to prove the scalability of their business model for merchandise outside of everyday furniture.

Their high style offerings of floor lamps and chandeliers are sure to become excellent complements to any room and bring distinction to customers' homes.

Further, the broad range of floor lamps will add a sophisticated touch to spaces of any style.
At DefySupply.com, exceptional relationships have been built with the world's top manufacturers of home furniture in order to eliminate inefficiencies within the supply chain and pass on exceptionally low prices to consumers through their exclusion of traditional markups and middle men. To do this, top producers compete for individual orders, allowing DefySupply.com to extend massive savings to their eager customer base. As they state: "Our confidence in expanding the model to other product types opens the door for countless opportunities and ideas for us to pursue further down the road."

DefySupply's decision to expand into lighting hasn't stopped further home furniture expansion at all. The site also expanded into both the bedroom furniture industry as well as the Area Rug market.

With countless new additions to DefySupply.com and plenty opportunities for future growth, the company is making great strides to become an industry leader and innovator in the very near future.

About DefySupply.com

Minneapolis-based Defy Supply is an e-commerce furniture company that sells all types of furniture at nearly impossible to beat manufacturer's prices, direct to business customers and consumers. Made possible by a unique relationship with manufactures around the world, DefySupply is able to ship small or large quantities of merchandise direct to its customers, without charging the traditional markup that customers normally pay when purchasing through wholesale or retail channels. For more information about DefySupply, please visit http://www.DefySupply.com.

To view their selection of floor lamps, visit: http://www.defysupply.com/Floor_Lamps_s/284.htm
To view their selection of chandeliers, visit: http://www.defysupply.com/Chandeliers_s/283.htm