DALLAS, TX, April 21, 2012 (Press-News.org) Fatboy(R) announced they will be part of the Second Annual Rolling Stone Rock Room at the Riviera, a luxury hotel resort in Palm Springs, California. Rolling Stone Rock Room will take place Friday, April 20 through Sunday, April 22, and is presented in partnership with the innovative lifestyle brand Fatboy(R), the culture-marketing firm FAM NYC, the Milk Made arts community and NYC's nightlife heroes, the Electric Room to cultivate the event of the season.
Rolling Stone's Rock Room will be the blow-out party of the music festival and the ultimate artist hangout. The event will include live DJ sets, pool parties and interviews with headlining musicians by Rolling Stone Magazine editors, all while lounging on stylish Fatboy(R) seating.
"We are thrilled to have the opportunity to partner with Rolling Stone to assist in creating an inviting space that will offer Coachella visitors an engaging and entertaining experience like no other," said Paula Masters, President of Fatboy(R) USA. "We are especially pleased the event will showcase our stylish seating in an environment that embraces musical artists," continued Masters.
The pool side events begin at 12:00pm each day and continue until 4:00pm where Residents DJs will be mixing it up with sets from DJ David Katz, DJ Cash and DJ BP Fallon plus the Cosmic Kids. In addition there will be live art exhibitions, a fashion pop-up shop and a delectable BBQ spread provided by Volkswagen. The party doesn't stop there, nightlife impresario Nur Khan, will bring his NY nightclub Electric Room to the Riviera. Electric Room will be host to late night ELECTRIC MILK events and special performances.
For more information and to stay in the know about additional Rolling Stone happenings at Coachella, please visit http://www.rollingstone.com/music/festivals/coachella.
About Fatboy(R)
Fatboy(R) is an imaginative lifestyle brand that excels in thinking outside the box. The Dutch company has been challenging the concepts of lifestyle product since 2002, when it set out to create the perfect lounge chair--designed for fashion, for comfort, and tailored for an unmatched lounging experience. Today, Fatboy(R) brings energizing comfort and smiles to people in over sixty countries worldwide with a growing line of lifestyle products all designed in the name of a wonder-fuller life. Wrap yourself in the Fatboy(R) brand experience and share the legacy by visiting www.fatboyusa.com and www.facebook.com/FatboyUSA.
About Rolling Stone
Rolling Stone has been the leading voice of music and popular culture since its inception more than 40 years ago. The magazine features the latest in music reviews, in-depth interviews, hard-hitting political commentary and award-winning investigative journalism. Rolling Stone provides all the news that fits to 13 million readers every two weeks.
Fatboy(R) and Rolling Stone Rock-Out Palm Springs
Fatboy(R) heads to the desert with Rolling Stone for the Second Annual Rock Room in celebration of the premiere music festival of 2012.
2012-04-21
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[Press-News.org] Fatboy(R) and Rolling Stone Rock-Out Palm SpringsFatboy(R) heads to the desert with Rolling Stone for the Second Annual Rock Room in celebration of the premiere music festival of 2012.