Business Analyst Joins VMAC's Multi-Talented Marketing Team

NANAIMO, BC, April 21, 2012 (Press-News.org) VMAC's Marketing Department is excited to welcome their newest member, Ian Simpson, as the Business Analyst that will provide research and recommendations on which critical product development, promotional campaigns and communications decisions are based.

Ian, a Business Administration graduate from the University of Vancouver Island in Nanaimo, B.C., is also a participant in the University of British Columbia's Sauder School of Business' Ch'nook Scholars Program. As part of his involvement in the program, Ian was selected from a wide field of candidates for the Arc Initiative-UNION program - a one week business tools and leadership workshop for Arc Ethiopia in the East African city of Addis Ababa.

As part of his new responsibilities with the Marketing Department, Ian will bring advanced analytical ability to enhance the research capabilities of the department and assist VMAC in getting closer to their customers and further understand market needs, trends and developments. "Ian's expertise in Finance and analytics is a definite asset to an already well-oiled creative team," said department manager, Dan Hutchinson. "We'll also train him to make a great cup of coffee," he added with a laugh.

Ian has already demonstrated his mastery of VMAC's complex ERP software, and has come up with novel ways to integrate that data in a highly visible, user-friendly reporting structure. Ian will be representing VMAC at a number of tradeshows and industry events over the coming year and will use those experiences to further enhance the market analyses he is currently developing.

VMAC is a manufacturer of compact, powerful air compressor systems for the mobile-mechanic, tire service, utilities and construction industries. Specializing in UNDERHOOD, Diesel Driven Stand Alone and Hydraulic Above-Deck Systems, VMAC is credited with developing the lightest and most compact mobile air compressors available in the industry.