NORTHAMPTON, ENGLAND, May 01, 2012 (Press-News.org) The phone call is a metric which has become as important as mouse clicks over the last few years, so the ability to compare them side by side will be welcome by anyone responsible for running a marketing campaign.
Calltracks integration with Google Analytics enables marketers and business owners to compare online pay per click ads, organic search results, social media ads, and offline sources in terms of mouse clicks and phone calls they generate.
Phone call tracking is becoming increasingly sought after by search engine marketers and conventional marketers alike.
"For a long time it felt like the focus was on mouse clicks, with the phone call element not seeming important," commented Stuart Buckley founder and CEO of Calltracks Limited.
"Despite businesses like eBay and Amazon making millions from selling via the mouse, nearly half of all business last year was closed over the phone, despite the product and service being showcased online. The phone is just as valuable a business tool as it was forty years ago."
It is now possible for Calltracks call tracking users to see phone call metrics on Google Analytics. Events and goals can all be setup for phone calls as they can for mouse clicks, and the integration provides the same range of reporting for phone calls as it does for mouse clicks.
This capability is sure to shed new light on marketing campaigns.
"Early signs are ads and organic search results which were dismissed as providing no traffic in terms of mouse clicks, are providing phone calls. Arguably more valuable as the sales team has access to the client or the customer. In future, we are sure to see marketing research conducted to show what keywords, which ads, are generating calls and this focus will eclipse the mouse click for certain businesses."
To learn more about the new integration of Google Analytics and Calltracks Limited call tracking software, visit http://www.calltracks.com
About Calltracks Limited
Since 2004 Calltracks Limited has pioneered the call tracking industry. The software is continuously updated and the company offers a comprehensive and rapid after sales services, assisting with custom reports and other issues.
In addition to visitor level and keyword call tracking, the software range includes prospecting, sales lead tracking, and call recording.
Calltracks Limited call tracking software has been adopted by a wide range of industries including SEO firms, marketing agencies, the motor industry, the travel industry, and the sports industry.
Calltracks Limited Call Tracking Software now Integrates with Google Analytics
Calltracks Limited call tracking software can now integrate with Google Analytic mouse click metric reporting, allowing the phone call and the mouse click metric to be compared.
2012-05-01
ELSE PRESS RELEASES FROM THIS DATE:
Scientists find night-warming effect over large wind farms in Texas
2012-05-01
Large wind farms in certain areas in the United States appear to affect local land surface temperatures, according to a paper published today in the journal Nature Climate Change.
The study, led by Liming Zhou, an atmospheric scientist at the State University of New York- (SUNY) Albany, provides insights about the possible effects of wind farms.
The results could be important for developing efficient adaptation and management strategies to ensure long-term sustainability of wind power.
"This study indicates that land surface temperatures have warmed in the vicinity ...
Autism Spectrum Disorder Foundation (myASDF) Donates Holiday Gift Cards
2012-05-01
The Autism Spectrum Disorder Foundation (www.myASDF.org), a national organization that provides direct support for families living with autism, partnered with the Oakland University Center for Autism Research, Education and Support (OUCARES) in 2011 to fund its Christmas Gift Card Program.
The Autism Spectrum Disorder Foundation helped OUCARES host its fourth annual holiday gift party at Pontiac's Whitmer Human Resource Center Elementary School for families living with autism. The event featured food, dancing, and gifts—and plenty of smiles—as the Pontiac, Michigan ...
Archaeology expands beyond traditional scope into other sciences
2012-05-01
TEMPE (April 30, 2012) - The popular perception of archaeology is a team of dusty individuals in wide-brimmed hats unearthing treasures from a pharaoh's tomb or an ancient collection of Native American artifacts.
Archaeology is that, but it is also a social science that utilizes information from other disciplines to inform and enhance archaeological data and to provide input to other sciences. Arizona State University Anthropology Professor Michael Smith explores the broadened scope of archaeology in the paper "Archaeology as a Social Science" published this week in Proceedings ...
OSEHRA Welcomes Medsphere Systems Corporation as Newest Corporate Member
2012-05-01
OSEHRA, the Open Source Electronic Health Record Agent dedicated to accelerating innovation in electronic health record (EHR) software, is pleased to announce Medsphere Systems Corporation, a leading provider of open source healthcare IT solutions and services, has agreed to join as the newest corporate member of the nonprofit organization.
"OSEHRA is pleased that Medsphere has officially joined our ongoing effort to effectively develop interoperable health IT solutions for the benefit of the collective whole," said DaCosta Barrow, chief operating officer of ...
NASA's Chandra sees remarkable outburst from old black hole
2012-05-01
An extraordinary outburst produced by a black hole in a nearby galaxy has provided direct evidence for a population of old, volatile stellar black holes. The discovery, made by astronomers using NASA's Chandra X-ray Observatory, provides new insight into the nature of a mysterious class of black holes that can produce as much energy in X-rays as a million suns radiate at all wavelengths.
Researchers used Chandra to discover a new ultraluminous X-ray source, or ULX. These objects give off more X-rays than most binary systems, in which a companion star orbits the remains ...
Cleveland Clinic-led study finds Lucentis and Avastin equivalent in treating AMD
2012-05-01
Monday, April 30, 2012, Cleveland: In a landmark drug-comparison study, Cleveland Clinic researchers found that bevacizumab (Avastin) is equivalent to ranibizumab (Lucentis) in the treatment of wet age-related macular degeneration (AMD) through two years.
The study — Comparison of AMD Treatments Trials (CATT) — also showed that monthly dosing produced slightly more vision gain than as-needed dosing. But the final visual results were similar in all treatment groups, regardless of dosing frequency, with 60-percent or more of the patients achieving driving vision (20/40 ...
Student-devised process would prep Chinese shale gas for sale
2012-05-01
A team of Rice University students accepted a challenge to turn shale gas produced in China into a range of useful, profitable and environmentally friendly products and did so in a cost-effective manner.
The CHBE Pandas (CHBE stands for chemical and biomolecular engineering) designed a process by which shale gas extracted in the rich Sichuan Basin could be turned into methanol, hydrogen and carbon disulfide, all valuable products in the booming Chinese economy. The Rice team was one of seven groups of students presented similar challenges for locations outside of the ...
No One Ever Believes Their Dream Vacation Can Instantly Turn Into a Tragic Nightmare...Until it's Too Late.
2012-05-01
Some tourists vanish without a trace. Over 170 people have disappeared from cruise ships around the world since 1995, several under very suspicious circumstances. Others have their lives senselessly stolen, like the 8-year old boy sucked into an unprotected pool drain at a major resort, leaving his mother crying out his name as security staff held her at gunpoint. Or 22-year old Nolan Webster, denied proper medical care after being pulled unconscious from a Cancun resort pool, only to have his dead body left in plain view for hours and his parents billed for his room.
Vacations ...
New research: Why bigger animals aren't always faster
2012-05-01
VIDEO:
These images were captured by Christofer Clemente and his team using high speed cameras and markers at key points in the bodies of monitor lizards. The research found that middle-sized...
Click here for more information.
New research in the journal Physiological and Biochemical Zoology shows why bigger isn't always better when it comes to sprinting speed.
"Typically, bigger animals tend to run faster than smaller animals, because they have longer legs," said Christofer ...
Science fair winner publishes new study on butterfly foraging behavior
2012-05-01
GAINESVILLE, Fla. — University of Florida lepidopterist Andrei Sourakov has spent his life's work studying moths and butterflies. But it was his teenage daughter, Alexandra, who led research on how color impacts butterflies' feeding patterns.
The research shows different species exhibit unique foraging behaviors, and the study may be used to build more effective, species-specific synthetic lures for understanding pollinators, insects on which humans depend for sustaining many crops.
In a study appearing online in April in the journal Psyche, researchers used multi-colored ...
LAST 30 PRESS RELEASES:
Novel model advances microfiber-reinforced concrete research
Scientists develop new AI method to forecast cyclone rapid intensification
Interpreting metamaterials from an artistic view
Smoking cannabis in the home increases odds of detectable levels in children
Ohio State astronomy professor awarded Henry Draper Medal
Communities of color face greater barriers in accessing opioid medications for pain management
Researchers track sharp increase in diagnoses for sedative, hypnotic and anxiety use disorder in young adults
Advancement in DNA quantum computing using electric field gradients and nuclear spins
How pomalidomide boosts the immune system to fight multiple myeloma
PREPSOIL webinar explores soil literacy among youth: Why it matters and how educators can foster it
Imagining the physics of George R.R. Martin’s fictional universe
New twist in mystery of dinosaurs' origin
Baseline fasting glucose level, age, sex, and BMI and the development of diabetes in US adults
Food insecurity in pregnancy, receipt of food assistance, and perinatal complications
Exposure to secondhand cannabis smoke among children
New study reveals how a ‘non-industrialized’ style diet can reduce risk of chronic disease
Plant’s name-giving feature found to be new offspring-ensuring method
Predicting how childhood kidney cancers develop
New optical memory unit poised to improve processing speed and efficiency
World Leprosy Day: Tailored guidelines and reduced stigma needed to tackle leprosy, Irish case study reveals
FAU secures $21M Promise Neighborhoods grant for Broward UP underserved communities
Korea-US leading research institutes accelerate collaboration for energy technology innovation
JAMA names ten academic physicians and nurses to 2025 Editorial Fellowship Program
New study highlights role of lean red meat in gut and heart health as part of a balanced healthy diet
Microporous crystals for greater food safety – ERC proof of concept grant for researcher at Graz University of Technology
Offline versus online promotional media: Which drives better consumer engagement and behavioral responses?
Seoultech researchers use machine learning to ensure safe structural design
Empowering numerical weather predictions with drones as meteorological tools
From root to shoot: How silicon powers plant resilience
Curiosity- driven experiment helps unravel antibiotic-resistance mystery
[Press-News.org] Calltracks Limited Call Tracking Software now Integrates with Google AnalyticsCalltracks Limited call tracking software can now integrate with Google Analytic mouse click metric reporting, allowing the phone call and the mouse click metric to be compared.