Maxifier Opens First Office in Asia and Appoints Japan Country Manager

BOSTON, MA, May 24, 2012

This news follows the appointment in February of Xiaoming Shao as Managing Director for Asia Pacific, and enables Maxifier to introduce its ADMAX inventory management and optimization technology in Japan as well as to the wider Asian market.

Bringing more than 14 years of online experience, Sato is responsible for launching Maxifier's business in Japan and building a team that encompasses business development, account management and technical support, while establishing Japan as a hub to support other Asian regions.

"Japan offers great potential for Maxifier and we recognize it as a key market for the company," Denise Colella, Chief Revenue Officer from Maxifier said. "Sato has a wealth of digital experience and has been instrumental in introducing new advertising technologies into the Japanese market. Having also worked with many of the key online players in the market, he is the ideal candidate to develop our business here."

Sato previously worked at AudienceScience in Tokyo where, as Associate Director Strategic Accounts, his responsibilities included both pre-sales activity as well as providing support for its top tier clients. He was also one of the first employees at Right Media in Tokyo when it launched its Exchange into the Japanese market in 2008, and has also worked for Overture Japan and DoubleClick Japan.

"Optimization is something that is very rarely done for online campaigns in Japan," Sato said. "Maxifier is introducing a new technology into Japan and one that delivers much more effective campaigns for publishers as well as agencies and their advertisers. I'm very excited about bringing this new solution to the Japanese market."

About Maxifier:

Maxifier is a leading online advertising technology provider, working with premium publishers and ad networks to empower them to unlock and maximize the value of their total inventory.

Using Maxifier's ADMAX solution, companies can increase advertising effectiveness by improving campaign and inventory performance to drive higher yields and deliver optimum revenues and margins.

Maxifier's cutting-edge solution encompasses advanced ad optimization and inventory management, coupled with a business intelligence engine, all delivered on a single interface. From measuring and optimizing campaign performances, forecasting and managing global inventories, developing new advertising packages and increasing sales and profitability, Maxifier benefits all areas of the business, including ad operations, sales teams and senior management. With offices in the US, UK and Russia, as well as a new office in Japan, to date it has managed more than 70 billion impressions for leading publishers and media companies including Forbes, The Guardian, IPC and Bauer Media, empowering them to deliver maximum value and ROI for their clients.