Found Launches Free, User-Friendly Keyword Concatenation Tool to Help Drive Greater Paid Search Results

LONDON, ENGLAND, June 29, 2012

Leading digital marketing agency Found has unveiled a free Keyword Tool http://www.found.co.uk/ppc-keyword-tool which will assist advertisers in creating stronger keyword lists for their PPC campaigns in a quicker and more intuitive manner. Efficiencies which should see in turn, significantly improved results from their PPC campaigns.

The Ultimate Keyword Tool, which can be found on the Search, Social and Mobile specialist's site http://www.found.co.uk, is available for everyone and aimed at those who are responsible for building keyword lists for Google Adwords or other bid management systems. It will enable them to build out their existing campaigns by using every permutation of their chosen keywords whilst allowing them to automatically add the different match types available in Google Adwords. It also makes it easy to remove special characters from pasted keyword lists or add a prefix or a suffix to lists of keywords.

Tina Judic, Managing Director of Found, says: "The Ultimate Keyword Tool has been built by experts, for experts. It has been developed out of pure frustration by our own highly-experienced analyst team who were fed up with using a variety of different industry tools which were either badly-designed or partially working. Their key aim is to build robust and expansive keyword lists which deliver results quickly for our clients, and this tool gives them both the speed and reach they need to achieve this."

Found's Keyword Tool is the latest invention borne out of its internal Found Labs initiative. Found Labs gives all 'Founders' the platform to share their hottest, craziest ideas for new sites, campaigns or technologies for possible development and integration into Found's infrastructure and services. All ideas are discussed and already Found Labs has sprung a number of other new website initiatives including a free SEO Audit Tool which provides a link and canonicalisation checker, plus a variety of internal tools such as a PPC Accreditation scheme, a Mobile App and a PPC out of position ad spotter, AdVista.

Tina adds: "We're already seeing results from the integration of the Keyword Tool in our analysts' delivery, and therefore decided to share our innovation and make it available to the wider market too as I'm sure there are many others sharing the same pain out there. This is an invaluable companion tool for anyone who's looking to really drive significant revenue through PPC activity, so enjoy!"

Found is leading a new chapter for the Online Marketing industry, championing wider integration of Performance Marketing to drive significant results across growing digital channels. Focused on masterminding highly effective performance-based marketing campaigns which push the boundaries across the Search, Social, Mobile and Affiliate sectors, Found are experts in driving quality online traffic for such brands as lastminute.com, Disney, Vodafone, Hilton Hotels and the Post Office. The performance marketing agency has fast gained a reputation for finding new ways to build its clients' businesses online; be it through maximising search engine dynamics, utilising different ways of adapting their technology or simply thinking out of the box to achieve powerful results.