"Clean Restaurants Are Good For Business," says Howard Cannon, Restaurant Consultant & Restaurant Expert Witness

CHELSEA, AL, July 02, 2012 (Press-News.org) Many market research companies have done research and found, virtually without excerption, that the cleanliness of a restaurant is one of the top criteria customers use to choose where to eat. Howard Cannon, Restaurant Consultant, Restaurant Expert, and CEO says, "Obviously, your kitchen needs to be clean, and a great chef or restaurateur wouldn't have it any other way. But customers don't see the kitchen, and they analyze restaurant cleanliness based on what they do see - mostly in high-impression areas. They also assume that if what they see looks bad, what they can't see probably looks even worse. Your restaurant exterior is your first calling card to any potential customer."

To a customer, a restaurant can never be too clean. Cannon says, "The only thing a customer notices is 'not clean enough'. That's right, you are either acceptable or unacceptable. If you don't know how important cleanliness is, ask your customers. I dare you. They will probably look at you like you have lost your mind. Your restaurant is a place people come to eat, so cleanliness is very important."

Things to keep clean include: the lot, landscaping, exterior, door glasses and entrance area, floors, tables, chairs, menu boards, menus, restrooms, and eating and drinking utensils.

Every restaurant needs to have "clean freaks" who just can't stand it if the place is dirty or disorganized. "If that's not you," advises Cannon, "hire a 'clean freak' to make sure the place is clean. If you don't let messes pile up, then messes won't pile up. Use the clean as you go rule. When you see something dirty, clean it."

Keep in mind that having a wonderfully clean restaurant does not drive sales growth or guarantee success - although it doesn't hurt. But having a restaurant that is not clean and, therefore, unacceptable definitely drives away sales.

Howard Cannon is a highly-recognized restaurant expert witness, consultant, analyst, and speaker. He is the author of The Complete Idiot's Guide to Starting a Restaurant - found in 76 countries around the globe. Mr. Cannon is the CEO of Restaurant Consultants of America and Restaurant Expert Witness, and can be reached at 800-300-5764 or via the web at RestaurantConsultantsOfAmerica.com or RestaurantExpertWitness.com.