Powertec, Inc. Announces their Title Sponsorship of the 2012 Model & Fitness World Finale in Hollywood, California

LOS ANGELES, CA, July 04, 2012 (Press-News.org) Powertec Inc., the World's Best Selling Plate-Loaded Home Gym Brand, will be the Title Sponsor of the first annual Model & Fitness (M&F) World Finale pageant on September 14-15, 2012 at the rooftop pool at Drai's Lounge, part of the world-renowned W Hotel in Hollywood.

This two-day World Finale event is the capstone to this year's Model & Fitness regional competitions in Remini, Italy; Monte Carlo, Monaco; and Milan, Italy. M&F federation is an elite competition circuit and natural fitness federation within the Fitness Industry. Dr. Marco Zanetti, founder of M&F, has extensive experience and network in the fitness world, producing national and continental fitness and bodybuilding competitions for the last 7 years. Known for providing the world's fitness models and competitors a high level of pageantry in the world's most exotic and prestigious locations, M&F strives to attract the world's best -looking fit models in a competition format, as Miss Universe is to the Beauty world, with high caliber categories that are of interest to those in the general public attracted to the physical ideal.

Powertec Spokesperson and M&F USA President Natalie Minh says, "Powertec Fitness, the industry leader in Plate Loaded Home Gyms, is pleased to partner with the Model & Fitness organization, bringing together healthy, commercial looking talents in a competition environment coupled with a retreat-styled fitness weekend in Hollywood, CA. No other model competition circuit in the world brings the production value, locations, talent, scouts, and industry decision makers into one venue how M&F events aspires to.

As a commercial client regularly seeking top fitness and swimsuit models for hire, we understand the value in supporting such events: they are casting calls and market makers rolled into one. We hope to lead and inspire other corporations to join us in this goal of linking the pageant competitors to paying jobs."

The two-day competition and three-day weekend will be hosted at the following venues:

• Friday, September 14th: Preliminaries will be held at the 5-star The London West Hollywood in their English Gardens with catering and drinks by critically acclaimed TV celebrity chef, Gordon Ramsay.
• Saturday, September 15th: World Finale at Drai's Hollywood with the rooftop poolside runway surrounded by cabanas, palm trees, and Hollywood paparazzi and glitterati on the red carpet. The special access event features catering and drinks, acrobatic performers, Elisabetta Rogiani couture runway show, VIP room, and access to the Drai's afterparty (also known as one of the toughest club lounge doors in Hollywood).
• Sunday, September 16th:Exclusive Hollywood Pool Party for Event winners and special guests at The London West Hollywood rooftop.

The model pageant will have three main categories open to competitors: Bikini Model, Fashion Model (male/female), and Fitness Model (male/female) with each category being judged by each industry's casting agents, photographers, and celebrity talents. Multi-tiered tickets for both competitors and attendees can be purchased at http://modelandfitness.com. Limited Room block for all guests are available at the London West Hollywood.

Powertec, Inc. has been the pioneer and leader in the area of strength equipment since 1997 and produces a full line of strength and conditioning equipment for home and commercial purposes, from basic weight -lifting systems to functional long-term training units. The brand takes pride in being the world's premier strength lifestyle promoter and actively encourages a lifestyle that transcends beyond the gym by supporting all components that help create a strong, healthy life.

For more information on Powertec, please visit http://powertecfitness.com