Gotham LLC Starts A Revolution For HK Research

HICKORY, NC, July 13, 2012 (Press-News.org) Gotham, LLC, an industrial marketing firm located in Hickory, NC, has announced that it has developed and launched a new marketing campaign for its client, HK Research Corporation, to promote a new user friendly, grafted polymer matrix named "Revolution". The new product was unveiled during the 2012 Composites Exhibition and Convention, held February 21-23, in Las Vegas, Nevada. HK Research is a Hickory, NC-based company that produces the world's most advanced, consistently reproducible coating products for the marine, aerospace, transportation and pool and spa industries.

"Until the introduction of Revolution, polyester gel coat technology had changed very little over the past 70 years," explained David Higgins, Vice President of Marketing and Sales for HK Research. "The creation and introduction of Revolution marks a huge leap forward for our industry and our company — the campaign which Gotham created really captured that spirit while raising awareness of what makes the Revolution polymer so innovative and different."

Unlike other polymers in the industry, Revolution has the ability to "flex" due to changes in its molecular structure. This reactive flexibility enables Revolution to provide the best weathering properties and water-resistance while delivering outstanding performance in the shop and in the field — all at a price competitive with traditional gel coats.

Gotham created a wide range of fully integrated, multi-channel marketing vehicles including a trademarked logo, a website, an online micro site and banner ad, an email blast and email signature, a PowerPoint presentation, custom Facebook and YouTube pages, trade show signage, an informational brochure and print display ads introducing the new polymer.
Established in 1989, Gotham, LLC specializes in strategic marketing designed to help manufacturing companies stimulate sales in existing markets and establish a presence in new ones. Gotham primarily serves industrial business-to-business throughout North and South Carolina. For more information, visit http://www.GothamStrategic.com or call 828-327-8099.