The SMABTP Group Chooses Cameleon Software to Build Customized Insurance Offers

CHICAGO, IL, July 18, 2012 (Press-News.org) Cameleon Software (Paris: CAM), announced today that the SMABTP Group, the leader in mutual insurance for the construction and building industry, chose to deploy its product configuration and guided selling solution. in a multichannel environment.

This deployment is part of SMABTP Group's global effort to provide more innovative and tailored insurance products to its members.

Created in 1859, the SMABTP Group is a specialist insurer for construction professionals. A leader in the delivery of construction insurance (representing a quarter of the French market), SMABTP Group provides advisory services and personal, liability, and property insurance products to more than 130,000 members. This project will help support the company's goal of expanding beyond France and becoming an important insurance provider to all of Europe by 2014.

The choice of Cameleon Software will enable the SMABTP Group to improve its sales processes across all sales channels by offering its members choices that can be easily adapted to their specific needs.

Jacques Soumeillan, Cameleon Software CEO explains: "While our solution is already used by over a third of French mutual insurance companies we are very pleased that SMABTP Group is trusting Cameleon to support this important initiative. This choice goes beyond personal insurance and highlights Cameleon's capabilities for property and casualty (fire, accident and miscellaneous risks) insurance, and that Cameleon is a strong differentiator in an industry where competition is fierce. "

"The SMABTP Group has a history of excellence and an ongoing commitment to provide the best service to its members. With Cameleon we want to give our members the ability build an insurance policy that best meets their needs and budget... Our members are builders so we bet they will appreciate this new approach to constructing insurance policies." concludes Olivier Oslizlo, CIO, SMABTP Group.

Cameleon Software is the global leader in multichannel, multi-device product configurator, quotes, proposals and eCommerce software. Cameleon solutions empower customers' sales teams to streamline their quote-to-order process and increase sales across all channels, and marketing teams to define and launch new products faster. Cameleon's solutions integrate to leading CRM and ERP systems including Salesforce, SAP, Oracle and Microsoft and are available as both SaaS or On Premises. Rated as Positive in the Gartner Group Marketscope, Cameleon Software is a public company with strong references in industries such as insurance and financial services, telecom, hi-tech and manufacturing, including ADT/Tyco, Clear Channel, Gras Savoye, SFR, IMS Health, Technip and ThyssenKrupp. For more information, visit: www.cameleon-software.com and www.salesforce.com/appexchange.

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