Bollare Communications announces the addition of Marisa Grimshaw, named Associate Director, Fashion

LOS ANGELES, CA, July 18, 2012

Bollare Communications, a full service fashion, beauty and lifestyle public relations firm, welcomes back Marisa Grimshaw. The firm, which has enjoyed strong evolution and growth over the past six years; is adding further bandwidth to it's roster, with additional concentration and mentorship of the growing team while applying niche expertise to its ever expanding fashion business.
Grimshaw, Associate Director of Fashion, will oversee the fashion editorial team in NYC and act as a conduit of clear information and direction for editorial initiatives between both coasts for Bollare Communications. Grimshaw's role will include team management, tactical client initiatives and overall brand elevation.

With a background in fashion public relations, Grimshaw is well suited for her new position with Bollare. Prior to opening the Bollare NYC Headquarters alongside Sara Flores, Vice President of Bollare, she spent years managing public relations in-house at top denim brands including Citizens of Humanity and 7 For All Mankind. Most recently Marisa lent her expertise to growing MiH Jeans' US presence. Grimshaw's combination of strategic public relations know-how and ingenuity add to Bollare's remarkable corporate culture.

"Bollare is a truly dynamic company with an atmosphere that fosters innovative yet like-minded individuals that share the same energy and determination. I am absolutely honored and thrilled rejoin the team as Associate Director of Fashion and look forward to using my expertise to support and elevate both internal and external efforts for our clients and the Bollare brand as a whole," says Grimshaw. ________________________________________
Founded in 2006, Bollare Communications (www.bollare.com) sprung from success in the contemporary fashion marketplace, with experience growing ecommerce retailer, Shopbop, (www.Shopbop.com). Bollare has enjoyed substantial growth in the contemporary fashion space with efforts for clients including 6 Shore Road, [BLANKNYC], DAVID KAHN, MINKPINK, Odylyne, Quiksilver, and SMYTHE.

Bollare assists clients in securing placements in print, broadcast and online mediums as well an increased concentration in celebrity involvement and dressing. Additionally, Bollare works with brands to successfully grow and manage their digital presence through social media and digital consultancy.

Bollare is a bi-coastally headquartered, full-service, beauty, fashion and lifestyle public relations firm. Between offices in New York and Los Angeles, Bollare works with brands across three verticals: celebrity seeding, digital consultancy and traditional press coverage.

Bollare has earned a reputation amongst clients, editors, producers and stylists as a go-to for top-tier, contemporary brands. Bollare clients range from leading retailers to the finest in contemporary fashion to the best of beauty and lifestyle goods.

The agency employs savvy publicists within the three realms of expertise, allowing for a depth of knowledge and understanding in scope. Bollare thoughtfully layers competencies to create an effective public relations campaign for each, individual client.

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