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Technology 2012-07-19

Nestle Toll House Cafe by Chip Offers a Sweet Take on Happy Hour

Renowned Concept Introduces Frappe Hour with Half-Price Frappe Specials This Summer

RICHARDSON, TX, July 19, 2012

Traditional happy hour gets a sweet twist this summer as Nestle Toll House Cafe by Chip , a premium bakery cafe destination franchise concept, introduces its Frappe Hour to consumers worldwide.

For a limited time, consumers can refresh their taste buds with half-price signature frappes from 3 p.m. to 5 p.m. daily at any participating Nestle Toll House Cafe by Chip location. To kick-off the promotion, which runs through September 16, 2012, the brand introduces its newest frappe creation Nestle Crunch Mocha Frappe.

"As the summer heats up, our fans can cool-off with their favorite frappe—it is the perfect time to slow down and relax by enjoying one of our signature frappes," said Ziad Dalal, founder and president of Nestle Toll House Cafe by Chip. "We are thrilled to offer consumers the half-price menu option, knowing now, more than ever, individuals feel the need to save on everyday indulgences. Plus, those looking to try something new can come in and try our Nestle Crunch Mocha Frappe at a fraction of the cost."

The new Nestle Crunch Mocha Frappe features an iced frappe blend drizzled with Nesquick chocolate syrup, topped with Nestle Crunch pieces. The brand's newest drink will be added to its signature frappe menu and offered for half-price during Nestle Toll House Cafe by Chip's Frappe Hour promotion.

In addition to its signature irresistible cookie creations, each bakery cafe offers a unique selection of bakery goods, including macaroons, cupcakes, and brownies, among other items. Cafes also serve frozen ice cream treats, premium coffee drinks, refreshing frozen yogurt and real fruit smoothies.

For more information on franchising opportunities with Nestle Toll House Cafe by Chip, please visit http://www.nestlecafe.com or contact Ted Milburn at (360) 863-6326 or tmilburn@nestlecafe.com.

About Nestle Toll House Cafe by Chip
Nestle Toll House Cafe by Chip is a premiere dessert bakery cafe offering customers an unrivaled experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestle brands. Crest Foods Inc., Franchisor of Nestle Toll House Cafe by Chip based in Richardson, Texas, is a premiere bakery cafe restaurant company. The company currently franchises more than 100 bakery cafes in the United States, Canada and the Middle East. Bringing classic and familiar treats and beverages to consumers, the Nestle Toll House Cafe by Chip concept offers Nestle Toll House cookies, brownies, muffins, Nescafe gourmet coffee drinks, and Edy's /Dreyer's Premium Ice Cream. The versatile concept has kiosk, in-line mall and street cafe locations. The company opened the first Nestle Toll House Cafe in 2000. Nestle Toll House Cafe by Chip has been recognized by Entrepreneur magazine as #1 in Category in the 2009 and 2010 Franchise 500, Top Restaurants for 2009, and a Top Global Franchise for 2009. For more information please visit http://www.nestlecafe.com.