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Prompt Proofing Blog Post: Writing Tips - Writing an Effective Website, Part 2

Last month we wrote about how to ensure your website is effective, dynamic and error-free. None of this will be effective, however, if prospective customers do not find your website in the first place.

2012-07-20
VANCOUVER, BC, July 20, 2012 (Press-News.org) Last month we wrote about how to ensure your website is effective, dynamic and error-free. None of this will be effective, however, if prospective customers do not find your website in the first place. The use of keywords for SEO is extremely important. Try to incorporate these in your headings and titles as far as possible. Remember you are trying to think what phrases your prospective customers would be typing into a search engine that would lead them to your site. If your business is physical and located in just one place then the location - city/town/region/state/province should be included in your keywords. If you run a children's bookstore in a small town, an appropriate title might be:

Smallville bookstore, "A Likely Tale", offers a relaxing setting for parents and children
OR
Children's bookstore in Smallville, "A Likely Tale", features weekly storytime sessions

On the other hand, Bring your children to "A Likely Tale", our delightful bookstore on Main St. has only two of the keywords customers are likely to search for and they are the third and tenth words in the sentence.

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[Press-News.org] Prompt Proofing Blog Post: Writing Tips - Writing an Effective Website, Part 2
Last month we wrote about how to ensure your website is effective, dynamic and error-free. None of this will be effective, however, if prospective customers do not find your website in the first place.