UK Businesses Outsource Sales to PerDM

CHESTER, ENGLAND, July 23, 2012 (Press-News.org) Outsourcing business services is a growing trend worldwide, however as off-shoring is scrutinised in the media, UK brands look to outsource to PerDM, a UK based firm. PerDM are the fastest growing field marketing agency in the UK and Ireland respected for their professionalism, effectiveness, vision and management of outsourced face-to-face sales and marketing campaigns.

Growth within the offshore outsourcing industry seems to be rapid and shows no sign of slowing down; the research firm Gartner predicts offshore spending to increase by 60% for European companies. Offshore outsourcing is frequently referred to as a cost-effective business practice, but can be a risk to a business reputation as cross cultural challenges are probable. PerDM point out reputation; business culture compatibility; location and commitment to quality are areas that businesses are beginning to make a higher priority when it comes to choosing where to outsource. 'Outsourcing will continue to grow, while many firms look to offshore outsourcing firms we are starting to see a change in UK brands expectations from an outsourced firm. Saving money remains a key objective but the brands reputation is of a very high importance to many firms. Being UK based PerDM work in partnership with businesses to ensure their brands are represented well while implementing business strategies to increase customer acquisition and quality leads' says PerDM's Director, Ian Attwood.

Outsourcing locally allows UK businesses to gain access to outside expertise or technologies while preserving the perception of still being a UK based firm. The PerDM Group brand extends internationally which means a wealth of international experience implemented using local knowledge. Local knowledge is essential both in terms of truly understanding the local market place and equally as important the local culture.

PerDM maintain that having a compatible business culture with the brands they collaborate with is also important 'Expectations are clearly set whenever we work in partnership with another business, having similar values and a strong understanding of the brands ethics gives us a competitive edge to many other outsourced firms' adds Ian Attwood, Director at PerDM.

As outsourcing continues to grow internationally, businesses need to consider the pros and cons of off shoring versus outsourcing locally. As leaders in the UK outsourcing industry, PerDM demonstrate through their partnerships with various businesses how outsourcing can be a beneficial business practice.

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PerDM was established in August 2005 in response to the UK markets need for a field sales organisation capable of delivering high quality results with consistency and reliability.

The company was formed by a group of former UK financial services executives and senior executives from the leading North American field sales agency and since 2005 we have continually recruited leading figures from the B2C and B2B business arena.

PerDM have expanded rapidly with offices across the Republic of Ireland, South Africa, Brazil and North America - a true Global field sales and marketing company.

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