Taylor Morrison Breaks Ground on Nearly 30 Showcase Homes And Prepares for Busy Home Sales

SARASOTA, FL, August 12, 2012

Taylor Morrison takes a bold step and prepares for what they anticipate to be a busy time for home sales by starting construction nearly 30 showcase homes. Home sizes will range in square footage of approximately 1,800 to over 3,000 sq. ft. One might say there will be something for everyone through the offering of these homes and the fully furnished models available for tours daily.

"As the housing market continues to stabilize, sales are increasing and buyers are feeling more confident. We want to be ready for our customers to move-in quickly once the decision to purchase has been made," said Cammie Longenecker, vice president of sales and marketing for Taylor Morrison West Florida. "By having a large selection of showcase homes and models available for tours, the decision for the purchase becomes seamless for the potential homebuyer."

These new showcase homes will be located in the Oak Creek, Channing Park, Avelar Creek, Verona Reserve, Lucaya, and Tortuga communities and will be available for closing by September 30, 2012.

With the shortage in available move-in ready homes and price appreciation throughout the Division, now is the time to buy a new home in the most desirable locations in West Florida. As of local Multiple Listing Service (MLS) resale reports for the first half of 2012, the Tampa and Sarasota market has 4 months or less of home supply and the Ft. Myers and Naples market has less than 6 months of home supply.

In addition to showcase homes, buyers have the opportunity to buy a built-to-order home with Taylor Morrison and personalize the home to fit any lifestyle. According to Longenecker, "You can buy a new personalized home for the same price as a used home and pay less than rent with today's low interest rates. It is truly an amazing time to buy."

Taylor Morrison has experienced a very good year so far with over 264 permits pulled in the first half in the West Florida area and more in the works. Taylor Morrison is also well known for offering special packages and making the home prices with options very attractive which adds to long term value, so look for announcements and updates soon.

More than 125 years of experience are built into every Taylor Morrison home. Today, Taylor Morrison communities are currently under construction in North America in Arizona, California, Colorado, Florida and Texas. In Canada, Monarch builds single-family homes and high rise condominiums in Toronto and Ottawa.

The West Florida division (Pasco County to Collier County) has nearly 20 communities with new community announcements coming soon.

Visit any of Taylor Morrison's West Florida communities to find out about limited time pricing and incentives. To schedule a personal tour of the communities, contact 866-495-6006 or visit taylormorrison.com.

About Taylor Morrison
Taylor Morrison is the largest North American privately-owned homebuilder based in the United States, as reported by Hanley Wood based on 2011 revenues. Headquartered in Scottsdale, Arizona, Taylor Morrison is a builder and developer of single-family detached and attached homes. Under the Taylor Morrison brand, the Company operates in Arizona, California, Colorado, Florida and Texas. Under the Monarch brand, the Company operates in Ontario, Canada where the Company builds and develops single-family detached and attached homes in both Toronto and Ottawa. Monarch also builds high-rise condominiums in Toronto. Taylor Morrison serves a wide array of homebuyers, including entry-level, move-up, luxury and active adult customers, through its innovative product mix.

For more information about Taylor Morrison or Monarch, please visit http://www.taylormorrison.com and http://www.monarchgroup.net.

For more information about Taylor Morrison communities in West Florida, call 866-495-6006 or visit http://www.taylormorrison.com.