Taylor Morrison's West Florida Division Reports Continued Increases Through One-Half Year Point -- Sales Increased by 20% & Traffic Increased by 25% Over Last Year

SARASOTA, FL, August 18, 2012

At Taylor Morrison's West Florida Division, all signs point to a continued recovery. With traffic counts up over 25%, sales increased by 20% over last year, 264 permits pulled so far this year and many in the works, the company is feeling extremely positive for the upcoming months. Taylor Morrison's West Florida Division presently builds in nearly 20 communities on the West Coast of Florida.

As an example, the popular maintenance free, gated community of Verona Reserve has seen a continuous stream of foot traffic and phone calls since opening. So much so, that the company's West Florida Division has plans for more showcase homes. Reasons for such high interest are varied; such as the expansive pool and cabana area, location of being near to the quaint shops of downtown Venice with unparalleled charm, the surrounding waterways and no CDD fees.

"We continue to be elated at the interest from the community and our sales team continuously exceeds our goals each month," said Cammie Longenecker, Vice President of Sales and Marketing for Taylor Morrison's West Florida Division. "We attribute these increases to our professional sales team and our response to customer surveys. We listen to the buyers and our design team creates quality homes with style, livability and in highly attractive locations within sought out neighborhoods."

More than 125 years of experience are built into every Taylor Morrison home. The West Florida division (Pasco County to Collier County) currently has nearly 20 active communities with new communities and land purchases to be announced shortly.

About Taylor Morrison
Taylor Morrison is the largest North American privately-owned homebuilder based in the United States, as reported by Hanley Wood based on 2011 revenues. Headquartered in Scottsdale, Arizona, Taylor Morrison is a builder and developer of single-family detached and attached homes. Under the Taylor Morrison brand, the Company operates in Arizona, California, Colorado, Florida and Texas. Under the Monarch brand, the Company operates in Ontario, Canada where the Company builds and develops single-family detached and attached homes in both Toronto and Ottawa. Monarch also builds high-rise condominiums in Toronto. Taylor Morrison serves a wide array of homebuyers, including entry-level, move-up, luxury and active adult customers, through its innovative product mix.

For more information about Taylor Morrison or Monarch, please visit http://www.taylormorrison.com and http://www.monarchgroup.net.

For more information about Taylor Morrison communities in West Florida, call 866-495-6006 or visit http://www.taylormorrison.com.