CUMMING, GA, August 30, 2012 (Press-News.org) Atlanta video production company Optimum Productions wishes to encourage businesses to use video testimonials instead of written testimonials.
In this market, customers are wary to spend their hard earned money on companies they have not done business with previously. They see a new company as a gamble, and one that is less than likely to pay off.
To counteract that wariness, companies have to make every effort to create a sense of trustworthiness within their brand. For a long time, written testimonials were standard practice for creating this trustworthy image, but consumers view them with increasing skepticism as they become more internet-savvy.
Fortunately, technology has evolved with consumers, and video testimonials have replaced easily falsified written versions in giving customers a better sense of ease. Customers feel like they can trust a person they can see and hear, especially when that person's response is not obviously scripted.
Atlanta videography company Optimum Productions understands how vital it is for businesses to create a sense of trust through video testimonials, especially when those businesses are looking to increase their conversion rates.
"Trust is the most important commodity on the market today," explains Danny Gonzales, owner of Optimum Productions and an Atlanta videographer. "It almost doesn't matter what your business provides; if customers feel they can't trust your company, your business will not do well. Video testimonials are a great way to encourage your potential customers to give your product or services the chance they need to prove themselves worth the cost."
If you are thinking of adding video testimonials to your website, Optimum Productions wants you to know that not any video testimonial will do. It is far better to have professional video production in Atlanta for your testimonials than amateur shots.
If you are interested in learning more about Atlanta video testimonial creation or any of the other services Optimum Productions provides, visit http://www.optimumproductions.com/.
About Optimum Productions:
Optimum Productions is your resource for video production in Atlanta. Our video production staff is comprised of creative innovators dedicated to superior video production. Since 2007, we have been creating compelling content for a long list of discerning clients. We offer the tools, skills, and talent that are essential to the highest level of video production.
Learn more by visiting http://www.optimumproductions.com/.
For all media inquiries, please contact:
Danny Gonzales
Owner
Optimum Productions
http://www.optimumproductions.com
Atlanta Video Production Company Optimum Productions Encourages Businesses to Use Video Testimonials
Optimum Productions, Atlanta videographers, explain why it is important for businesses to use video testimonials on their websites.
2012-08-30
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[Press-News.org] Atlanta Video Production Company Optimum Productions Encourages Businesses to Use Video TestimonialsOptimum Productions, Atlanta videographers, explain why it is important for businesses to use video testimonials on their websites.