Cold Roller Ready to Redefine Performance Care and Recovery

Game-Changing product set to revolutionize recovery benefits of myofascial release

2012-09-04

AUSTIN, TX September 04, 2012 (Press-News.org) Trigger Point Performance, an industry leader in personal improvement and therapy products today announced the official release of The Cold Roller to the general public. This game-changing product redefines performance care and recovery.

The Examiner says of the product, "The first of its kind, the Cold Roller mirrors positive effects of an ice bath while adding the rejuvenation and recovery benefits of myofascial release."http://www.examiner.com/article/trigger-point-performance-therapy-announces-new-cooling-product

Combining myofascial release with cold compression reduces recovery time and maximizes performance. The results of the Cold Roller have been astonishing; yielding a faster recovery and more benefits than an ice bath.

"The problem with an ice bath is that your joints and other areas with poor circulation freeze first, which takes movement out of that area," said Founder and CEO Cassidy Phillips. "The Cold Roller is highly effective, enabling greater range of movement by targeting only the muscles whereby reducing inflammation and lactic acid build-up."

Outside Magazine echoes Phillips' sentiments, "The Roller simulates an ice bath without making you sit in a tub of freezing water or hold a dripping Ziplock of ice cubes on your sore spots."http://www.outsideonline.com/blog/outdoor-adventure/athletes/sports-therapy-creative-ways-to-ice-your-injury.html

The Cold Roller patent pending design stays cold for up to two hours. Its stainless steel body includes a patent pending gel center and polyurethane wheels, which make it portable and durable.
For more information: http://www.tptherapy.com

For Interviews and High Res Images Contact:
Michelle Grant
180 Communications
Michelle@team180.com
850-412-0300

About Trigger Point Performance Therapy: Trigger Point Performance Therapy is a life-enhancing brand concentrating on empowering people with revolutionary methodologies and patented products that maintain, regulate, and stimulate the muscular movement of the human body. Our mission is to provide the most practical style of products, education and therapy to be used by anyone in need of a lifestyle change, performance enhancement or general wellness. Trigger Point Performance has successfully become the leader in personal performance care by marketing its sustainable human energy and in-home massage products to consumers in the athletic, healthcare and personal wellness markets. For more information, visit http://www.tptherapy.com

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Cold Roller Ready to Redefine Performance Care and Recovery

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