Just Launched! Sedu Anti-Frizz Polishing Treatment With Pure Argan Oil

NEW YORK, NY, October 07, 2010

Frizz is one of the most common beauty problems and leaves hair looking dry, dull and unruly. That's why Sedu created its Anti-Frizz Polishing Treatment with pure argan oil - to eliminate frizz and flyaways and help take hair to the next level.

One of the top rated professional tool brands, Sedu is launching the perfect complement to its styling tools and the holy grail of styling products: heat-protection, frizz-elimination, and unbeatable shine. "Frizz has always been a top hair concern and with more women using heat tools, a product that offers heat protection, frizz control and incredible shine was a natural evolution for the Sedu brand, which has a strong heritage in styling appliances," says John Wergeles, General Manager of Exceon American Beauty Supply.

Sedu Anti-Frizz Polishing Treatment does more than products currently in the market today. Its unique formula combines pure argan oil and other ingredients to instantly absorb into the hair shaft and provide multi-tiered benefits including frizz elimination, and enhanced shine. But what's most unique about Sedu Anti-Frizz Polishing Treatment is the benefit of heat protection which helps keep hair looking and feeling healthy.

All three benefits rolled into one product make Sedu Anti-Frizz Polishing Treatment with pure argan oil, unprecedented in the marketplace today and it is sure to become the must-have in any styling regime!

Sedu Anti-Frizz Polishing Treatment .
(SRP 3.4oz for $35 and 6.8oz for $65)

About Sedu
Since their launch in 2004, Sedu has become one of the top rated professional styling products. Sedu's success has been driven by understanding the needs of the professional stylists and incorporating what they have learned into the brand's uniquely designed products. Sedu creates superior tools that enable inspiring styles-No other tools compare to Sedu.

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