BlueBird Strategies Announces Marketing Automation Growth with New Hires, New Offices and New Client Relationships

Advanced marketing automation lead generation firm details expansion and new offerings.

2012-09-12

SAN FRANCISCO, CA, September 12, 2012 (Press-News.org) BlueBird Strategies, an advanced lead generation firm that maximizes marketing automation platforms, today announced new hires, new offices and new client relationships. BlueBird now spans the nation with offices in the San Francisco Bay Area, the Pacific Northwest and the Research Triangle Park area of North Carolina.

New staff additions have helped the company grow to 12, while the client base now covers Boston, Northern and Southern California, Chicago, New York City, North Carolina, Paris and the Washington D.C. area.

BlueBird works with clients to optimize their marketing automation platforms including Act-On, Eloqua, Manticore, Marketo and Pardot and has expanded its Marketo relationship and capabilities, offering technical and business certifications in Marketo for staff members.

BlueBird evaluates the top of the funnel for clients, but focuses tightly on programs for mid-funnel, helping to quickly move prospects into the sales pipeline. In addition, BlueBird assists clients with process technology and programs, lead management and lead scoring. Increasingly, BlueBird is being asked by clients to perform training and audit programs to help them take full advantage of their investments in salesforce.com and marketing automation suites. BlueBird is also branching out into content creation for lead and nurture programs, utilizing its in-house talent to create specialized assets to pair with programs.

"BlueBird has been an invaluable extension of our team, helping us build pipeline with generating, scoring and nurturing leads, content development, and event support. They are constantly providing innovative ways for us to generate interest among our prospect base," said Tracy Eiler, chief marketing officer at Cloud9. "We're seeing ROI on our program dollars faster, and accelerating leads through the funnel for sales."

Expanded Team
New BlueBird Strategies team members include Sharon McCarthy, best practices consultant, joining with more than 15 years of program and project management experience in high tech, financial services and higher education. Currently, she is designing and implementing lead scoring and lead management processes utilizing Eloqua and Marketo.

Tom Crosby, a 20 year marketing and PR veteran, joins BlueBird on the East Coast in Chapel Hill, North Carolina. Crosby is BlueBird's content creative and strategist for the firm, helping with program development, content creation, and extension marketing programs such as PR and event creative.

New Clients and Advisory Board
BlueBird has added clients such as Accelerate IT, Avectra, BrightEdge, Good Technology and SAY Media to its client roster this year. "In 2012, we're seeing a shift in customers who are seeking not simply domain expertise for marketing automation, but a vertical delivery of marketing strategy, marketing automation, lead generation, content creation and channel marketing services," said Cari Baldwin, founder and partner of BlueBird Strategies. "Customers require a richer offering, innovative creative and the ability to deliver on an accelerated timeline."

BlueBird also named its advisory board, composed of Ric Ratkowski, enterprise architect at SAP; Tracy Eiler, chief marketing officer at Cloud9; and Mac MacConnell, BlueBird Strategies co-founder and partner and current vice president of marketing, BonitaSoft.

BlueBird Strategies represents a number of clients who are participating in salesforce.com's Dreamforce 2012 conference in San Francisco September 17-21. To visit with BlueBird Strategies during Dreamforce 2012, contact Cari Baldwin at 650-464-4028.

About BlueBird Strategies
BlueBird Strategies helps clients generate leads with higher conversion potential. Using marketing automation as the foundation, BlueBird Strategies executes a coordinated effort of demand generation, lead nurturing, lead scoring and lead management to increase lead velocity through the stages of the buying cycle, preparing leads for a more constructive sales conversation. BlueBird Strategies is a sponsor of The Marketing Automation Institute. Visit www.bluebirdstrat.com for more information.

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