Successful Serial Entrepreneurs Neil McConnell & Ryan Phillips Launch Fractal Apps

SAN DIEGO, CA, September 20, 2012 (Press-News.org) Today, Neil McConnell, CEO along with his partner Ryan Phillips announced the launch of their latest venture, Fractal Apps, at Dreamforce 2012 where the company is showcasing its product line of productivity apps. Fractal Apps provides a broad spectrum of apps that solve very specific business problems, pain points and bottlenecks for sales and marketing, accounting, customer support, operations and management.

Mr. McConnell, a veteran entrepreneur who was formerly the Co-founder and COO of Security Weaver, an Inc.5000 Company, has created Fractal Apps to address customer need for providing truly innovate products combined with five star customer and technical service. Mr. McConnell said "Tapping into the power of the Salesforce Platform is perfect for a new company like Fractal Apps. Today, we announced our first 6 apps built on the Salesforce Platform and available on salesforce.com's AppExchange cloud marketplace, because millions of customers love the stability, security and infrastructure of a Salesforce tested and approved app."

"At Dreamforce 2012, we're very excited about introducing Kneecap, our reminder system that increases company cash flow by automating invoice reminders and provides analytics so both sales and accounting understand what works best" said Ryan Phillips, partner and co-founder of Fractal Apps.

The company's other apps being rolled out include Trippy which optimizes travel and reduces costs; Speed Quotes which provides consumers with fast & agile quotes directly from a lead. Introducem, which provides easy referrals and introductions for colleagues and business partners; Avvocato, makes finding the right client reference simple and quick; and Deep Dive a tool used to develop survey questions to quickly qualify leads.

About Fractal Apps
Fractal Apps designs cloud based tools that help companies simplify business processes, which in turn leads to increased revenue, decreased expenses or both. Fractal Apps is led by a seasoned management team that is committed to delivering innovative products and exceptional customer service and technical support. As part of this commitment each team member is specifically trained to provide five star service. Visit us at http://www.FractalApps.com and sign up for email updates to stay informed.

Media Contact:
Rita Macdonald
Fractal Apps
(650) 444-7900
rm@fractalapps.com