Phosphor's Touch TimeTM Digital Watch Tops $250,000 in Kickstarter Funding

LOS ANGELES, CA, September 22, 2012 (Press-News.org) New American watch brand Phosphor (www.PhosphorWatches.com), and its latest product Touch Time , has raised over $250,000 on crowdfunding site Kickstarter, crushing the projects initial pledge goal of $50,000. With 10 days left in the campaign, Touch Time continues to rank among the top products on Kickstarter (http://www.kickstarter.com/projects/touchtime/touch-time-digital-watch-with-touch-screen). Since Kickstarter began in 2009, only 29,758 of the 71,411 projects to date have been considered successful by meeting their goal. Of these 29,758 projects, only 286 have reached over $100,000 in funding, including Phosphor.

Developed by former Vice President at Fossil and current Phosphor President, Donald Brewer, Touch TimeTM offers a revolutionary spin on the typical digital watch, which has been virtually unchanged the past 20 years. It utilizes a touch screen interface with the same capacitive touch screen technology that can be found in Smartphones today, and is extremely easy to use, allowing you to change the time display or select apps with a swipe of a finger. The watches' sleek design was contributed by Stefan Andren, an accomplished industrial designer who has worked with Nike, Apple, Microsoft, Samsung, Philips and Motorola.

"This is an exciting time for Phosphor and we have received such outstanding feedback from the Kickstarter community," said Phosphor's President Donald Brewer. "We're thrilled to see that people recognize Touch Time as an extraordinary product that applies to a large variety of consumers."

Touch TimeTM is available in a number of different silicone strap and bracelet versions each available at different rewards levels. In response to the overwhelming support for the watch, two new rewards were recently announced. For $175, backers can purchase a Limited Edition Kickstarter Green Touch Time watch with a serially engraved gunmetal black stainless steel case. Phosphor also launched collector's edition for $1,050. This pledge will allow the backer to select any 10 stainless steel case and silicone strap variations.

To pre-order Phosphor's Touch TimeTM and track the campaign, visit their Kickstarter page (http://www.kickstarter.com/projects/touchtime/touch-time-digital-watch-with-touch-screen).

About Phosphor TM
Phosphor TM is a new American watch brand focused on the relentless pursuit of watches that integrate new technologies combined with compelling design. The Phosphor TM brand is owned by Art Technology, which has offices in the United States. Touch Time TM is also a trademark of Art Technology. More information can be found at: http://www.phosphorwatches.com.