PRESS-NEWS.org - Press Release Distribution
PRESS RELEASES DISTRIBUTION

New Drinking Experiments Become Music Videos

ALO Drink, A Fast-growing Aloe Vera-based Drink Brand Debuts Two Full-length Music Videos Following The Release Of ALOtones

2012-10-04
ASTORIA, NY, October 04, 2012 (Press-News.org) Today, ALO Drink, a fast-growing aloe vera-based drink brand debuts two full-length music videos following the release of ALOtones, an album created in collaboration with Mikronesia featuring the music inside the drink's original flavors. Agency Magma, ALO's Agency of Record, helped to construct a real-life experiment on two acclaimed New York City ArtistsâEUR"Sara Blake (ZSO) and Peter Hamlin (Hambot).

Each one-take, improvisational experiment was captured and edited to create music videos for both ALO's flagship flavor ALO Exposed, which contains the single, New Leaf. The second video, ALO Enrich also features its own track called Optimistic Bloom.

Viewers can watch both videos on YouTube, or download them as podcasts in iTunes.

ALO Exposed / New Leaf, featuring Sara Blake (ZSO), Artist
(Video: http://www.youtube.com/watch?v=AIDmOqzRqAk )

ALO Enrich / Optimistic Bloom, featuring Peter Hamlin (Hambot), Artist
(Video: http://www.youtube.com/watch?v=ud5SE-QwA1c )

(Photos: http://alodrink.imgur.com/ )

NYC artists Blake and Hamlin we're filmed in New York by LA-based director, PhillyK. A bright, clean, custom-designed laboratory was created for an optimal sensory experience. Each artist was given: a blank canvas, ALO Drink, and 360-degree surround-sound and just two hours to create art that's live and inspired by their ALO Drink flavor.

"You have pulsating guitar chords, washes of electronic sound to simulate the waves, the piano melody and joyous vocal singing, which I hope conveys my feelings experiencing "Exposed", said ALOtones musician/composer, Mikronesia about the track "New Leaf" which he created for ALO's Exposed flavor (Aloe Vera + Honey).

"The agency helped to craft a new drinking experience, which now includes Aloe Vera + Positive Ingredients + Music inside every bottle. Together, these ingredients deliver on the brand's promise of Goodness From Inside Out, said Michael Ferrare, Creative Director, Agency Magma.

"The concept of the experiment drove and simplified the creative process from start-to-shoot. Sip. Listen. Create. Capture." ALO Drink, the agency and the crew had no idea what the artists we're going to end up with at the end of the day. What happens when artists undergo 360-degree refreshment? "As it turns out, they (thankfully) create work that's beautifully derived from the drink's flavor and art that's reflective of the overall ALO Drink experience.", said Ferrare.

Since late March, there's been thousands of ALOtones music tracks accessed each month by ALO Drink customers and their friends on social media. "We're very excited about this new concept (ALOtones) and hope our consumers will be too.", said Henry Chen, President, ALO Drink. Consumers can access an ALOtone by scanning a custom QR-Code printed on every bottle. After, they can listen, download, or share their flavor's track on Facebook and Twitter.

Agency Magma NYC

Agency Magma is an advertising, media, and creative content agency that helps brands explore new and innovative marketing approaches. A 2011 Communications Arts Winner and recent OneShow Finalist, Magma focuses on premium brands that help make the world a better place. Current and past clients include: Uniqlo Clothing, Laguardia Airport, American Express, Visit Britain, Mini Cooper, Sony, Method Home, Toyota, ALO Drink, Volkswagen, Virgin Atlantic, and NYC Central Park. For more information, visit agencymagma.com.

ALO Drink, Real Aloe Vera Juice & Pulp Drinks

ALO Drink is a division of SPI West Port, established in 2009. Already the #1 ready-to-drink aloe vera beverage in the U.S. natural market, it is among the top ten in the functional drink category. ALO Original aloe vera and new COCO Exposed drinks have garnered many top awards and recognition in the RTD beverage category, including BevStar, sofi, and InterBev both for their award-winning flavor and product innovation. Most recently, ALO's received the Beverage Innovation Award for Best Natural Functional Drink. For more information, visit ALOdrink.com.

Media Contact(s):

Agency/Partner: Agency Magma
mediarelations@agencymagma.com
(Also for agency interview inquiries.)

Brian Choi, Vice President, ALO Drink
BrianChoi@spi-westport.com


ELSE PRESS RELEASES FROM THIS DATE:

Sinner's Creed by Scott Stapp Book Tour Launch October 2, 2012

2012-10-04
WHO: SCOTT STAPP, Grammy Award-winning front man for the mega band, CREED. WHAT: Scott Stapp's tell-all memoir," Sinner's Creed," written with David Ritz, released on Oct. 2, 2012, for the first time Scott has revealed intimate details about his abusive childhood, struggle with fame and bouts with drugs and depression. For a limited time, anyone who purchases the book will receive a free download of his new song, "Sinner's Creed: Pray for Sunrise." WHEN: The book, "Sinner's Creed" on sale October 2, 2012 WHERE: "Sinner's Creed" ...

Expert Reveals Biggest Financial Mistakes College Students - And Their Parents - Make and How To Avoid Them

2012-10-04
Next to purchasing a home, funding a college education is often the biggest expenditure in the lives of most middle-class Americans. With some students and their parents being saddled by debt that can take years to repay, financial expert Jeff Motske, president of Trilogy Financial Services, has announced the biggest financial mistakes college students and their parents could make and how to avoid them: 1. NOT APPLYING FOR STUDENT LOANS - There's cheap and even free money out there and people are just too lazy or uninformed on how to get it. The U.S. Department of Education ...

Arrow Cryogenics Announces Participation in MD&M-Minneapolis Expo

2012-10-04
Arrow Cryogenics, Inc. has announced plans to partake in the upcoming 2012 Medical Design and Manufacturing (MD&M) Expo. Arrow Cryogenics provides deburring, finishing, and cryogenic deflashing services for parts used in medical and other industries. The Blaine, Minnesota-based company serves OEMs of metal, plastic, and rubber components throughout the United States, and has built a solid reputation as one of the most versatile finishing shops in the nation. Since 1983, Arrow has provided precision finishing applications for simple and complex parts of all shapes ...

Luxury Lifestyle Brand Giando Massi Announces Launch of Anticipated Fall/Winter Collection

2012-10-04
Giando Massi, a designer lifestyle brand based in Los Angeles, recently launched a highly anticipated fall collection with a variety of stylish jewelry, classy handbags and more available exclusively through the brands's online boutique http://www.giandomassi.com Ranging in retail price from $145 - $425, the initial Giando Massi collection includes the 18k gold-plated Cavalo Bracelets, genuine leather handbags, sophisticated Cestino Totes, clutches and in Massi's home collection, the exquisite animal-friendly Comodo blankets. Over the past 18 months, the Giando Massi ...

N-able Technologies Selects Roaring Penguin Software for its Anti-Spam Solution

2012-10-04
Roaring Penguin Software Inc., maker of the acclaimed CanIt line of anti-spam solutions, today announced an expanded technology alliance with N-able Technologies which includes the managed services technology pioneer's new Security Manager | Anti Spam platform. Announced earlier last year, Security Manager | Anti Spam is available as both a hosted anti-spam service and a multi-tenant software solution that can be run at managed service providers' (MSPs) data centers. "We are pleased to expand our technology alliance with Roaring Penguin," says Derik Belair, ...

Domain Disputes: Intellectual Property and the Internet

2012-10-04
Domain Disputes: Intellectual Property and the Internet Obtaining a domain name is relatively easy and cheap. Combined with the need for businesses, organizations and celebrities to have a strong online presence, a legally grey practice has developed called cybersquatting. Cybersquatting occurs when an individual or competitor preemptively registers a domain name which is easily associated with a different company or person in order to sell the site to that person or company at a profit. Alternatively, the holder of the registration may use the site to diminish a competitor's ...

Take Care in Selecting a Nursing Home for Your Loved One

2012-10-04
Take Care in Selecting a Nursing Home for Your Loved One Alarmingly, when a Massachusetts family must entrust a relative to the care of a nursing home, that loved one could be at risk of harm. If a nursing home fails to employ enough adequately trained, properly screened staff, or if the home fails to provide consistent supervision, it could be difficult or impossible to provide the care that residents require. Residents might not receive appropriate nutrition or fluids necessary to sustain them. They could suffer from pressure sores or bed sores if left too long ...

New York Hedge Fund Founder Convicted of Insider Trading

2012-10-04
New York Hedge Fund Founder Convicted of Insider Trading A Manhattan federal court recently found Doug Whitman, founder of the hedge fund Whitman Capital LLC, guilty of insider trading and securities fraud. The conviction could result in a lengthy prison sentence, which will be determined at a sentencing hearing scheduled for Dec. 20, 2012. The judge could issue 20 years of imprisonment for the violation. This case is just one example of a crackdown on insider trading and other white collar crimes by both the U.S. Securities and Exchange Commission and the Federal ...

Prenups Are a Valuable Tool for Many Couples

2012-10-04
Prenups Are a Valuable Tool for Many Couples Planning ahead for a divorce may seem cynical or unromantic. Before marriage and throughout the years of a marriage, a couple wants to be optimistic about their future together. While a prenuptial agreement -- commonly called a prenup -- could avert many problems should the couple eventually divorce, few couples give much thought to this option. However, when a marriage sours and divorce is on the horizon, the financial issues that arise can have serious consequences, and many may wish they had learned more and planned better ...

Christian Rapper Shantell "Charisma" Morrissette Brings "Miss Lady" Hip Hopera to University of West Georgia

2012-10-04
Atlanta-based Christian rapper Shantell "Charisma" Morrissette will present the inspirational stage play "Miss Lady" on Nov. 10 at the University of West Georgia with compelling, passionate performances and God-inspired hip hop. Located in Carollton, Georgia, just 40 miles west of Atlanta, UWG will be transformed into the setting for the heartrending hip hopera that speaks to the issues of domestic abuse, prostitution, teen pregnancy and child abandonment. Written and directed by Regina D. Wells of Gena Mae Productions, "Miss Lady" introduces ...

LAST 30 PRESS RELEASES:

New strategies to enhance chiral optical signals unveiled

Cambridge research uncovers powerful virtual reality treatment for speech anxiety

2025 Gut Microbiota for Health World Summit to spotlight groundbreaking research

International survey finds that support for climate interventions is tied to being hopeful and worried about climate change

Cambridge scientist launches free VR platform that eliminates the fear of public speaking

Open-Source AI matches top proprietary model in solving tough medical cases

Good fences make good neighbors (with carnivores)

NRG Oncology trial supports radiotherapy alone following radical hysterectomy should remain the standard of care for early-stage, intermediate-risk cervical cancer

Introducing our new cohort of AGA Future Leaders

Sharks are dying at alarming rates, mostly due to fishing. Retention bans may help

Engineering excellence: Engineers with ONR ties elected to renowned scientific academy

New CRISPR-based diagnostic test detects pathogens in blood without amplification

Immunotherapy may boost KRAS-targeted therapy in pancreatic cancer

Growing solar: Optimizing agrivoltaic systems for crops and clean energy

Scientists discover how to reactivate cancer’s molecular “kill switch”

YouTube influencers: gaming’s best friend or worst enemy?

uOttawa scientists use light to unlock secret of atoms

NJIT mathematician to help map Earth's last frontier with Navy grant

NASA atmospheric wave-studying mission releases data from first 3,000 orbits

‘Microlightning’ in water droplets may have sparked life on Earth

Smoke from wildland-urban interface fires more deadly than remote wildfires

What’s your body really worth? New AI model reveals your true biological age from 5 drops of blood

Protein accidentally lassos itself, helping explain unusual refolding behavior

With bird flu in raw milk, many in U.S. still do not know risks of consuming it

University of Minnesota research team awarded $3.8 million grant to develop cell therapy to combat Alzheimer’s disease

UConn uncovers new clue on what is leading to neurodegenerative diseases like Alzheimer’s and ALS

Resuscitation in out-of-hospital cardiac arrest – it’s how quickly it is done, rather than who does it

A closer look at biomolecular ‘silly putty’

Oxytocin system of breastfeeding affected in mothers with postnatal depression

Liquid metal-enabled synergetic cooling and charging: a leap forward for electric vehicles

[Press-News.org] New Drinking Experiments Become Music Videos
ALO Drink, A Fast-growing Aloe Vera-based Drink Brand Debuts Two Full-length Music Videos Following The Release Of ALOtones