From the press release archive
Science 2012-10-05 1 min read

Jonathan Isen of Phasmatrope Studios toasts Philadelphia with Dick Yuengling and Neiman

Phasmatrope Studios teamed up with Neiman Philadelphia, to produce the promotional television and radio spots, as well as the live toast for DG Yuengling & Son and their "Lager's On Us" promotion.
Published 2012-10-05 · Original archive entry · Explore research explainers

WILLANOVA, PA, October 05, 2012

Phasmatrope Studios teamed up with Neiman Philadelphia, to produce the promotional television and radio spots, as well as the live toast for DG Yuengling & Son and their "Lager's On Us" promotion which occurred on September 28 in Philadelphia.

The toast, which took place in bars across the Philadelphia region, was a thank you from Yuengling President, Dick Yuengling for making Yuengling the largest American owned brewery.

"A true American classic," stated director Jonathan Isen, who also produced for Phasmatrope. "Dick and his team at Yuengling were outstanding to work with. They allowed production unlimited access to all their operations and were very gracious with their time."

Executive Creative Director Rich Wakefield and ACD John Gilbert were hands on from Neiman, working collaboratively with Isen on production and post.

"Rich is a world class creative talent and his vision drove the project. It was great to be able to sit along side John and him to land on the final spots," stated Isen.

Phasmatrope Studios is a full service AICP television production company based in Villanova, PA representing Steve Andrich, Jonathan Isen, Peter Odiorne, Michael Wilde and Bob S Yerunkle.

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