Content Marketing Expert Michelle Salater to Host Webinar on Writing Website Copy That Converts

CHARLESTON, SC, October 08, 2012 (Press-News.org) According to a recent study from Forrester Research, Inc., 167 million U.S. consumers purchase goods and services online. That staggering number is projected to climb to 192 million in 2016. Because these consumers are making purchasing decisions based on online content, Michelle Salater has announced 7 Website Copy Tips Guaranteed to Convert Prospects to Clients—the Power of Your Website Message and Why You Should Care.

This hour-long webinar is intended for entrepreneurs who want website copy that speaks to their target market, but are unsure how to create an effective, authentic message that stands apart from their competition.

As a solution, the webinar will highlight seven key components that ensure attractive, engaging web copy. Even though this event promises to show business owners how client-centered web copy encourages prospects to take action, Salater says 7 Website Copy Tips goes deeper than that.

"Website copy is one of the foremost ways you interact with your market—and it's got to make a good first impression. The primary goal is to put forth a message that informs clients of your products and services while showcasing your company personality. Those ingredients make a website stand out."

To this end, 7 Website Copy Tips emphasizes learning the language of target markets—a task that Salater knows is daunting for many entrepreneurs.

"Getting inside our clients' heads is the holy grail of marketing. Still, most entrepreneurs think if they tinker with their web copy enough, they'll eventually find the right message," says Salater. "But a message that targets and attracts an ideal audience isn't a matter of trial and error. You have to know what your clients need to hear and offer that message in a way that speaks directly to their interests."

In an effort to produce client-based content that converts, this no-cost webinar will show participants how to:

• Speak to their target market.
• Write client-centric copy instead of company-centric copy.
• Inform customers about products / services.
• Let their business personality shine while still sounding professional.
• Effectively encourage prospects to take action.
• Create a business message that shows transparency and authenticity.

7 Website Copy Tips Guaranteed to Convert Prospects to Clients—the Power of Your Website Message and Why You Should Care happens October 24, 2012, at 1:00 p.m. Eastern/ 10:00 a.m. Pacific. The event will be recorded, but registrants are encouraged to attend live in order to ask questions.

About Michelle Salater and Sumèr, LLC:

Michelle Salater is the CEO of Sumèr, LLC, a full-service, USA-based copywriting firm for overwhelmed businesses that need big-picture strategy, want it executed now, and desire to grow fast. Unlike traditional copywriters, Sumèr's talented writers are fully trained to strategically take your vision and goals and turn them into copy that converts to sales. Michelle is an award-winning writer and content expert featured in the American publications Entrepreneur Magazine, MyBusiness Magazine, M.O. Online, and Entreprenista, among others. She frequently speaks to entrepreneurs and business organizations around the world on how to maximize their online marketing efforts through storytelling and creating an effective brand message.