Prompt Proofing Blog Post: Marketing Tips - Content Marketing

This month's marketing tip focuses on content marketing.

2012-10-12

VANCOUVER, BC, October 12, 2012 (Press-News.org) This month's marketing tip focuses on content marketing.

No doubt you have heard this term used many times but what exactly is content marketing?

Well, this blog post is a prime example! Content marketing focuses on sharing informative content, often to targeted customers without the intention of actually selling. Content marketing aims to share useful, informative and relevant content with the aim of building a relationship, earning trust and becoming known as a reliable expert in your field. We all know that people prefer to do business with companies they already know and trust.

While businesses hope that readers will eventually reward them with their custom, content marketing contains no sales pitches and is not advertorial in tone. It simply shares knowledge with potential customers so that they can make more informed decisions when they do come to purchase.

For example, a landscaping business might write a blog post on the most suitable plants and shrubs to place in different locations or climates while a law firm might write a blog post on the importance of making a will. The idea is to inform and educate, to give potential customers relevant information and develop a relationship with them.

About Prompt Proofing

Prompt Proofing is based in Vancouver, BC, Canada and was officially launched in 2010 by a team of editing and writing professionals who have over 40 years of experience in the education, news media, public relations and recruitment fields. Prompt Proofing prides itself on affordable services delivered with fast turnaround times, without sacrificing quality or accuracy.

Offering content writing, editing and proofreading services, Prompt Proofing takes care of your individual or business content needs. Visit our website for more information at http://www.PromptProofing.com.

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