Loyalty And Monetization Platform, Beintoo Partners With Wildbit Game Studios

PALO ALTO, CA, October 12, 2012 (Press-News.org) Beintoo, the innovative company behind the leading loyalty and monetization platform for mobile games, apps, and websites, has closed a partnership deal with the Spanish video games studios, WildBit. Paper Zombie, the new WildBit game was integrated with Beintoo's loyalty program which rewards users for their achievements and their engagement.

The WildBit Studios team has a background of more than twenty years in game creation, development and company management and, with a well-known trajectory in this business that has earned them a widespread recognition. The video game company transfers the basic arcade coin-op game concepts to the latest-generation smart phones by adapting games to the particular characteristics of each user, to their abilities and personal way of playing, eliminating their frustration and enhancing playability in an individualized fashion.

Paper Zombie is a fast action shooting game where the mission of the player involves facing waves of zombies in relatively short but very exciting and intensive stages. The goal of the game is saving human characters from zombie attacks. The player has three kinds of different weapons at his disposal, each one with its own capabilities and needs to combine them to succeed at this unevenly-matched fight.

The integration of Beintoo allows to improve users' experience by increasing their engagement through an effective reward layer. "The partnership with WildBit has enabled us to add another amazing game to the list of our partner apps, allowing users to always find something that matches their taste. The integration works perfectly since Beintoo supports many languages, including Italian, French, English, Spanish, German, Chinese, Korean and soon Russian" said Antonio Tomarchio, CEO of Beintoo. "We are really confident that this collaboration will yield profits and successes to both companies" he added.

About Beintoo
Headquartered in Milan, New York and Palo Alto and with 200 million users all around the world, Beintoo is a true loyalty program with a full set of gamification tools - badges, missions, leaderboards, contests, etc., for mobile and web applications, games, and national brick-and-mortar or online retailers. Beintoo gives value to users' engagement by distributing currency - Bedollars, which can be used for premium offers and real world benefits. Bedollars are meritocratic, global, and can be redeemed in the Bestore or in the online stores of Beintoo's retail partners for thousands of appealing offers. In addition to this, Beintoo rewards its users for their engagement and achievements by letting them convert their Bedollars into real cash once they shop on our partner retailers' websites.
Via Beintoo's reward engine, mobile developers can attain deeper user engagement and monetize inside and outside their apps, as they get paid for every Bedollar redeemed by a user. Advertisers and retailers on the other hand, benefit from the most innovative way of engaging with their customers through our customized and defined loyalty programs, maximizing the efficiency of their ad campaigns to reach conversion rates that are high above average.
Due to its global presence, Beintoo is building a worldwide network of online and offline retailer partners and developers that will accept Bedollars and virtual credits as a method of payment. Our goal is to attain an innovative economy where users can earn real value and real benefits from virtual everyday fun, thus change the perception of shopping.

MEDIA CONTACT

Aurora Chiste
achiste@beintoo.com