Room It Up Rebrands to All For Color

STUART, FL, October 19, 2012

Prime Source Accessories Inc. is excited to announce that they will be rebranding their Room It Up division to a new brand name, All For Color .

"As we continue to expand into different categories of merchandise we felt it was important to move forward with a brand name that would not hold us back in any way. We knew that we needed to make a change and have a brand name that better reflects our true brand DNA," says company CEO Jamie Chauss.

"This new identity will enable us to offer a year-round department of color-centric gifts, accessories, apparel, footwear for women of all ages. We want the All For Color name to be synonymous with fun and colorful products that fill every day needs," says Chauss.

This new change will be effective as of January 1st, 2012 with the launch of the brand's spring 2012 product launch. All new product packaging and marketing will be created to reflect the new All For Color identity. The new change will affect all of the company's products as well as any products from the paper gift and stationery licensee, Capri Designs.

The company has also made notable changes in their sales representation in the United States. Effective January 1st, 2012 All For Color will be represented by the following premier US sales rep groups: Appelman Schauben in the Southeast; The Portico Collection in TOLA; Sales Producers in the Southwest; Bunches Inc in the Northwest; Daniel Richards in Chicago; and Kris & Company in New England.

The Spring 2012 All For Color collection will be available in the following locations during the Winter 2012 trade show season: AmericasMart Atlanta - Appelman Schauben, Building 2, Suite 1830; Dallas Gift Mart - The Portico Collection, Showroom 576 World Trade Center; LA Gift Mart - Sales Producers, 1933 S Broadway, Suite 451; Chicago Gift Mart - Daniel Richards, Suite 13-512 Merchandise Mart; New York International Gift Fair - Javits Center Booth #7407; SURF Expo Orlando - Booth #1666; and MAGIC Las Vegas - Booth location TBD.

Prime Source Accessories is launching a large marketing effort to seamlessly transition their sales team and customers over to the new brand name. All of the company's websites will be redirected to their new website, http://www.allforcolor.com

Prime Source Accessories, Inc, is a privately held company based out of Stuart, FL. The All For Color division was originally created in 2001 under the name Room It Up. Presently its product assortment is sold in over 5000 specialty retail stores around the country and with distributors in Canada, Australia, Brazil, Colombia, Switzerland, Mexico, Singapore, Korea and Japan. Visit the All For Color website, http://www.allforcolor.com to learn more. Prime Source Accessories, Inc. also owns the following brands: Sloane Ranger, TempTotes and Twist.