Lather, Rinse, Repeat - A Webinar on Mobile Qualitative Research

Marketing Research Services Global Leader Civicom will hold a free webinar about Mobile Qualitative on October 23, Tuesday at 5am ET and 1pm ET.

2012-10-21

GREENWICH, CT, October 21, 2012 (Press-News.org) Marketing Research Services Global Leader Civicom will hold a free webinar about Mobile Qualitative on October 23, Tuesday at 5am ET and 1pm ET. The session's title is "Lather, Rinse, Repeat -- Getting into the Shower and other Private Places with Mobile Qualitative" and showcases how Civicom InSitu Mobile Research can take researchers to more places, topics and situations where they've never gone before. The webinar is an extended version of the presentation Civicom delivered at the Marketing Research in the Mobile World (MRMW) North America Event July 2012 in Cincinnati.

Rebecca West, Civicom's Global VP of Marketing Research Services, leads the webinar as they zero in on a mobile research case study where the research took place in an unusual scenario: while a respondent used a body wash in the shower. In the webinar, expect to learn how mobile qualitative takes researchers to the shower, the bedroom and other places that have been unimaginable in the past. Mobile qualitative enables researchers to capture these moments in situations or scenarios deemed very private by the consumer. With mobile qualitative, sensitive topics can be openly discussed in a spontaneous monologue where a respondent can stay anonymous and attuned to his or her own thoughts.

Mobile Qualitative is a tool that can take the marketing researcher to an intimate level with a respondent. Mobile tools' perceived anonymity brings researchers closer than ever to a respondent's deeper thoughts and candid moments. This alternative way of data gathering brings about results from truly richer inputs derived from unadulterated and articulated thoughts in the moment.

In the webinar, researchers will also learn how Civicom manages the overwhelming amount of data collected during a mobile qualitative study. The webinar will highlight examples of mobile moments and show how valuable data can be extracted for further analysis.

Civicom believes in creating practical innovative technology solutions to make it possible for marketing researchers to reach a broader respondent base, as well as the opportunity to reach every person with a phone. Civicom's primary mobile solution is Civicom InSitu Mobile Research which gives marketing researchers the ability to get actionable insights into real world consumer behavior through respondents using mobile devices, smart phones, and even traditional land lines. Civicom also offers an iPad and iPhone App for mobile research.

Civicom will be attending MRMW Asia Pacific in January 2013 to deliver its third installment of their Mobile Qualitative Series.

Civicom is a global leader in serving the marketing research community with advanced virtual communications solutions for the world's top organizations, with a strong industry presence in facilitating virtual IDIs and focus groups, online multimedia boards, and mobile research. Civicom is powered by a combination of proprietary audio conferencing technology, online meeting software, web technology tools, superior recording capabilities, and a proprietary transcription system. Ask us about Chatterbox and InSitu . Try our iPhone and iPad mobile research APP. Learn more at http://www.civi.com/marketingresearch

ELSE PRESS RELEASES FROM THIS DATE:

Soy Spacasso's Maria Luttrell-Murphy Creates Marose' Organic Soy Product Line

2012-10-21

Marose' by Soy Spacasso products are formulated with the antioxidant rich and certified non-gmo/ certified organic soybean. Soy skincare provides amino acids, nutrient lecithin, vitamins A, E, and F and isoflavones, which have estrogen-li...ke properties that diminishes dryness, smooth skin texture, improves radiance and firming. The anti-aging, collagen renewing formula aids in maintaining skin elasticity. Our formulas are void of harmful skin substances like mineral and lanolin oils that clog pores and stifle the skins ability to breathe properly for optimum health. ...

Emuge Introduces Tap Holder for Large Tapping Capacity Applications.

2012-10-21

Today Emuge Corp., the leader in thread cutting technology, has introduced the KSN5 and KSN6 Softsynchro Tap Holders. The holders are designed for tapping operations in components used in oil, power generation and wind turbine applications and in the production of large diesel, locomotive and ship engines. (http://www.emuge.com/) "We are seeing an increased need for larger tapping applications such as in the energy sector," said Mr. Mark Hatch, Product Director of Taps and Threads Mills at Emuge Corp. "The new KSN5 and KSN6 Softsynchro Series are ideal ...

Computime to Exhibit Electronic Signature Capture at the Medical Group Management Association Annual Conference in San Antonio, TX on October 21-23

2012-10-21

The Computime team will be in San Antonio on October 21-23 showcasing Topaz Systems' electronic signature capture products at the Medical Group Management Association Annual Conference. Computime's signature pad sales and distribution representatives will demonstrate signature pad capabilities, answer questions, and provide information about eSignature hardware and software. Healthcare professionals around the country trust Topaz Systems electronic signature capture pads and software to help save money and increase efficiency in processing electronic documents. Topaz ...

Whimsical Winds Wind Chimes Promotes Economic Growth by Offering American Made Products

2012-10-21

Whimsical Winds Wind Chimes, the largest online retailer of wind chimes, wind spinners, gazing balls and other outdoor decor, has announced its commitment to providing as many products as possible in its online store that are 100% made by American manufacturers in companies right here in the United States of America. An increasing number of consumers are looking for quality, American-made products, and there are countless benefits to using products made exclusively in the United States. One benefit of locally made products: the environment doesn't suffer the use of more ...

BKD to Present at LeadingAge Annual Meeting

2012-10-21

BKD Forensics & Valuation Services, a division of BKD, LLP, is pleased to announce that Angela Morelock will be presenting at the LeadingAge Annual Meeting. Her presentation, "Fraud & Embezzlement: Lessons from the Trenches" will focus primarily on vendor schemes and skimming schemes, as well as using forensic data mining to detect fraud. Morelock leads BKD's forensic accounting and investigations team, providing fraud investigation and prevention, complex litigation support and forensic accounting services for a variety of business clients. She has ...

Junior League Of Raleigh Selects MMI Public Relations As Agency Of Record

2012-10-21

Robert Buhler, president of MMI Public Relations (http://www.mmipublicrelations.com), a full-service public relations firm, has announced that the firm has been named the agency of record for the Junior League of Raleigh (http://www.jlraleigh.org/), a volunteer service and leadership development organization that is a member of the Association of Junior Leagues International Inc. MMI will assist the League in promoting its membership and service initiatives through a public relations plan that will include media relations and social media strategy. Established in 1930, ...

10th Year Anniversary: Library of American Broadcasting Kicked Off This Special Year "Giants of Broadcasting Honors At The Waldorf"

2012-10-21

The national Library of American Broadcasting will presents the kick off of its 10th Annual GIANTS OF BROADCASTING Honors at a ceremony and luncheon to be held on October 18, 2012, in New York City. The event, attended by prominent members of the broadcasting, media and corporate communities, serves as a tribute to those individuals who have played pivotal roles in creating and advancing the electronic arts. The distinguished honorees join 140 GIANTS OF BROADCASTING who have been honored by the Library since 2003. BILL BAKER, president emeritus of WNET New York and himself ...

ABC11 Eyewitness News Sponsors USO of North Carolina Salute To Freedom Gala

2012-10-21

ABC11 Eyewitness News (http://www.abc11.com) has announced that it will be an N.C. Service Member Honoree sponsor for the 8th Annual United Service Organizations (USO) of North Carolina Salute To Freedom Gala on Saturday, Oct. 27. Additionally, anchors Larry Stogner and Tisha Powell will serve as emcees for the event, which will take place at the Raleigh Performing Arts and Convention Center at 500 S. Salisbury St. The gala will honor six outstanding service members stationed or deployed from North Carolina as well as two outstanding North Carolina community members. With ...

Brand New Web Series, Internet Affairs, Airs Every Monday on Blip.tv

2012-10-21

Internet Affairs, an upbeat and comical web series based on real life internet dating disasters and romantic ups and downs premiered September 17, 2012 on Blip.tv, and will air episodes every Monday this fall. Three young ladies, Erica (Johanny Mota), Jodi (Chantal Ngwa), and April (Heather Cambanes) fed up with the impossible and unpredictable dating scene in New York City, resort to seeking love online. You get to watch their tumultuous romantic ventures, one disastrous date after the other. April is your typical upbeat, and sappy hopeless romantic. She starts of being ...

Network-Centric Performance Management-A Diamond in the Rough: Says Metanoia, Inc.-Led Carrier Expert Panel

2012-10-21

While cooperation between operators in different network segments, from wireless access, through the middle-mile, to the last-mile data center is critical due to evolving enterprise and end-user communication patterns - high mobility, large bandwidth, rapid service migration - there are still significant challenges to be addressed, concluded experts on Metanoia, Inc.'s Roundtable on network-centric performance management - a well-attended affair, with a dozen+ experts deliberating areas like service-level metrics, data aggregation, standards, metrics & SLAs, & fault ...

LAST 30 PRESS RELEASES:

Resistance training may improve nerve health, slow aging process, study shows

Common and inexpensive medicine halves the risk of recurrence in patients with colorectal cancer

SwRI-built instruments to monitor, provide advanced warning of space weather events

Breakthrough advances sodium-based battery design

New targeted radiation therapy shows near-complete response in rare sarcoma patients

Does physical frailty contribute to dementia?

Soccer headers and brain health: Study finds changes within folds of the brain

Decoding plants’ language of light

UNC Greensboro study finds ticks carrying Lyme disease moving into western NC

New implant restores blood pressure balance after spinal cord injury

New York City's medical specialist advantage may be an illusion, new NYU Tandon research shows

Could a local anesthetic that doesn’t impair motor function be within reach?

1 in 8 Italian cetacean strandings show evidence of fishery interactions, with bottlenose and striped dolphins most commonly affected, according to analysis across four decades of data and more than 5