Sloane Ranger Appoints HAP Consulting to Extend Brand through New Licensing Initiatives

Sloane Ranger - Never flashy. Always confident.

2012-10-27

STUART, FL, October 27, 2012 (Press-News.org) Sloane Ranger, a leader in preppy style, has entered into an exclusive licensing agreement with boutique NYC licensing agency HAP Consulting.

Sloane Ranger is rapidly growing its consumer base by offering its Prepster American counterparts a modern and trend forward take on classic and iconic styles.

"With a modern take on classic British prep we will bring the Sloane Ranger lifestyle to the American public," says Maureen Lorr Schmidt, CCO of Sloane Ranger.

HAP Consulting is widely recognized for transforming brands into lifestyle destinations. They will be responsible for managing the licensing roll out of the Sloane Ranger brand across a wide range of product categories including apparel, personal accessories, back to campus and home furnishings.

"We feel that HAP Consulting understands the unique opportunity with the Sloane Ranger brand. This is a brand that will be able to sit with iconic brands like Ralph Lauren, Lilly Pulitzer and Tommy Hilfiger. HAP's track record speaks for itself," says Jamie Chauss, CEO of Sloane Ranger.

About Sloane Ranger
Sloane Ranger is a lifestyle brand inspired by iconic British preppy style, but crafted with a modern day interpretation. The Sloane Ranger brand was launched in the summer of 2011 and has since gained partnerships with over 500 specialty boutique retailers, as well as many of the top-tier university bookstores around the country. Sloane Ranger is a division of Prime Source Accessories, Inc., a privately held company based in Stuart, FL. Prime Source Accessories also owns the lifestyle brand All For Color.

About HAP Consulting
HAP Consulting is a New York based boutique firm specializing in trademark licensing, marketing and new business development. HAP Consulting is rooted in over 20 years of experience in global licensing and strategic marketing initiatives. Every client is provided individual brand development through licensing programs tailored to meet their specific needs. All licensing activity is completely aligned with the brand and meets outlined objectives. HAP's clientele consists of a broad range of artists, designer brands and entertainment brands. Current branded clients include Milton Glaser, DwellStudio, Halfbrick Studios (Fruit Ninja and Jet Pack Joy Ride), Momiji, Bonnie Marcus, Mary Engelbreit, Walter Knabe and consulting clients include Zappar and Flavorlopes.

For companies interested in licensing opportunities, please contact Heidi Packer at heidi@hapllp.com or 646-415-0953.

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Sloane Ranger Appoints HAP Consulting to Extend Brand through New Licensing Initiatives

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