uRide.tv: Live from The Larry H Miller 2010 Tour of Utah, presented by Zions Bank

SAN DIEGO, CA, August 20, 2010

The team line up is as impressive as the sponsors line up this year from the Ultimate Challenge, teamgive.org, FFKR, Architects, KJZZ, KFAN, Powerade, vitaminwater, University of Utah Health Care, Salt Lake Visitors and Convention Bureau, Heiden Davidson Orthopedic, AT&T, Utah Toyota Dealers, XanGo, teamgive, XO Communications, Visit Ogden, Canyon Bicycles, Utah Sports Commission, Sigfried & Jensen, Snowbird Ski & Summer Resort, OC Tanner, Shimano, UnitedHealthcare, Blackbottoms, Edge Composites, Sheraton Salt Lake City, Maxxis, Park City, ProBar, Rockwell, Cervelo, Ski Utah, TWIO Brand, to Soar Communications, the Tour has something in it for everyone. uRide.tv has been approved to film and publish video of the 2010 Tour of Utah, which is organized by the Utah Cycling Partnership under the regulations of the USA Cycling. According to the CEO, Sami Tauber of BikeWear World L.L.C., "this is monumental for both uRide.tv and cycling fans worldwide. The Tour of Utah is ranked at 2.3 on USA Cycling's National Racing Calendar. This event is open to UCI trade teams and Category 1 amateurs. This event brings out talent from every part of the world."

The Tour of Utah starts with the prologue, which is determined by a drawing of lots for the teams and the order of riders within each team shall be determined by the team manager. For the prologue and the time trial, riders will be released at 30 second starts. For the Time Trial the final 10 riders released at 1 minute increments, which happens to be staged at the State capitol. Stage 1, Presented by University of Utah Heath Care, offers less a spectator friendly course but beautiful and challenging course with the riders cycling 90.2 Miles from Ogden, UT to Salt Lake City Medical Research Park. Stage 2, Presented by XanGo, will start to separate the pack since it begins at Thanksgiving Point finishing at the Summit of Mt. Nebo (9300 Feet). Stage 3, the Miller Motorsports Park Time Trial, Presented by teamgive, will be a 9.2 mile, all you can give it, time trial. Stage 4, the Park City Criterium, Presented by Heiden Davidson Orthopedics should be excellent and spectator friendly. This stage will be 75 minutes in length. Stage 5, the Snowbird Road Race, Presented by Snowbird Ski & Summer Resort is a killer 100.1 mile race from resort to resort and should have all the elements of an amazing finish and finale.

The pro teams competing will be: adageo energy cycling team, Bissell Pro Cycling, On The Rivet p/b Ion Sports Nutrition, BMC Racing Team, California Giant, Canyon Bicycles, Cole Sport, Exergy, Fly V-Australia, Hagens Berman, Holowesko Partners/Garmin, Jamis/ Sutter Home, Kelly Benefits, Kenda p/b Geargrinder, KFAN Composite, Livestrong, Rio Grande, Team Type 1, and the United Healthcare pro cycling team. A grand total of $45,000 will be awarded in prize money at the event. Jersey awards are classified into categories of General, KOM, Sprint, Best Young Rider, and Best Utah Rider.

"We invite and encourage you to watch the Tour of Utah, but make sure to check out uRide.tv's video of the coolest comebacks and achievements the cycling field has seen in a while," says Tauber.

Keep Pedaling, Keep Dreaming and Ride Hard...

BikeWear World, outfitting one ride at a time...

For what seems as though a smart marketing technique, CEO, Sami Tauber says that BikeWear World has been standing by to assist when in time of need. Biking 20 miles, 50 miles or 100 miles, Tauber, says that she has been out there tired, cold, lonely and very thirsty before. She believes that giving back to the community of bike riders will keep them from feeling completely isolated during hard and long training sessions during the winter. Sami Tauber says that riders seem to enjoy passing by, receiving Gatorade, lemonade and sometimes even coffee. It seems to stimulate the rider with a good adrenaline rush, a great pick me up and some comfort knowing that someone or people are out there for them. Even if we don't have your beverage of choice out there, we might have something to keep you dry or warm! BikeWear World has encompassed the whole idea of accessorizing the rider and taken it a step farther with a video product review site map with fun filled wipe out videos, equipment reviews, coolest trails from across the world, and even a VLOG of riders that pass by BikeWear World's front door step.

Sami Tauber, CEO, has been in the industry since 1985 or 9 years old. She says her passion for sports and clothing run deep. But one step farther is saving the planet and our communities. Sami's main interest is taking back our communities and collaborating on travel and exercise. She believes that it's very interesting to see another part of the country, or part of the world and share the same interests with people that live so far from your own community. It puts the phrase "small world" to a whole new level. When Sami raced in Fiji, a national championship swim placing 3rd overall, it was fun she says for her to have young Fijians asking for swimming advice and techniques to improve on their swim stroke. In St. Croix after racing half of the half Ironman, she said that the local communities were just thrilled to interact with athletes from across the world. Sports seem to inspire the best from communities and people. Sami Tauber, CEO of BikeWear World, hopes to outfit one ride at a time from her community throughout the world!
Tauber says that $10.00 will be given to anyone who types in BWWFIR in the code upon checkout as a thank you for reading this.