BlueBird Strategies Sponsors the Ventana Research Technology Summit to Advance Quality Research and Market Education

SAN FRANCISCO, CA, October 31, 2012 (Press-News.org) BlueBird Strategies, an advanced lead generation firm that helps businesses quickly achieve ROI from their marketing automation platforms, today announced its sponsorship of the Ventana Research Business Technology Innovation Summit at the Tech Museum in San Jose, Calif. on November 8, 2012.

The event marks Ventana Research's 10th anniversary and will feature key insights from Ventana Research analysts on the direction of the technology industry, and the impact of technology innovations for business and IT. The summit sessions will address cloud computing, big data, business analytics, human capital management, customer experience and financial and sales excellence. The noted research firm will also announce its 6th annual Leadership Award recipients.

"Content that supports lead generation programs owes its existence to insightful research, and Ventana Research helps BlueBird keep our clients ahead in a market characterized by rapid change," Cari Baldwin, founder and managing partner of BlueBird Strategies, said. "We lead our clients with research-based content campaigns focused on lead generation. Ventana Research is a key source of fact-based research for BI, performance management, analytics and many other IT topics."

BlueBird Strategies' nurture and lead generation campaigns use clear content assets and research as an educational pathway to smart buying cycles. BlueBird Strategies incorporates Ventana Research's high quality research content into programs that sweep away the technology landscape clutter. BlueBird Strategies recognizes that the buying customer responds to content marketing, as part of lead-generation programs that are anchored by factual, critical, deep, and experiential research.

"Excellence only occurs without compromise, which is what makes BlueBird Strategies and Ventana Research a truly advantageous pairing for technology vendors and technology buyers," Mark Smith, Chief Research Officer at Ventana Research, said.

"Clear technology research embedded into marketing automation lead-gen programs drives higher open rates, better education and more qualified leads," Baldwin added. "People respond to strong opinion. We've capitalized on Ventana Research's line-in-the-sand research that not all analyst firms are comfortable with."

To learn more about BlueBird Strategies and the Ventana Research partnership, contact Cari Baldwin at 650-464-4028. To register for Ventana Research Business Technology Innovation Summit at the Tech Museum November 8, visit http://www.ventanaresearch.com/innovationssummit/.

About BlueBird Strategies
BlueBird Strategies helps clients generate leads with higher conversion potential. Using marketing automation as the foundation, BlueBird Strategies executes a coordinated effort of demand generation, lead nurturing, lead scoring and lead management to increase lead velocity through the stages of the buying cycle, preparing leads for a more constructive sales conversation. Visit www.bluebirdstrat.com.

About Ventana Research
Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm, providing insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research, technology evaluation assessments, education workshops and research and advisory services.

Ventana Research recognizes that the role of technology in optimizing business processes and performance and the development of best practices guidance depends upon the rigorous research-based benchmarking of people, processes, information and technology across business and IT functions. To learn how Ventana Research advances the maturity of organizations' use of information and technology, visit Ventana Research.