Measuring Social Media Infographic: Why Businesses Should Measure Social Media ROI

CINCINNATI, OH, November 03, 2012

Today, Boot Camp Digital (www.bootcampdigital.com) a leading provider of social media marketing training launched their latest infographic on Measuring Social Media. While over 88% of businesses are now using social media, relatively few are measuring their results to know if their social media marketing efforts are really working.

Boot Camp Digital, a leading provider of social media training, created an infographic to help build awareness about the importance of measuring social media marketing efforts. The full infographic was can be found at http://bootcampdigital.com/measuring-social-media-an-infographic-by-boot-camp-digital/. The infographic is free to share and use with attribution to Boot Camp Digital.

By now, most companies have realized that using social media is crucial if they want to reach their consumers. Over 88% of businesses claim to use social media to market their brand. The problem is that many businesses rush into social media without creating an effective strategy for how to get results and measure their success. More than 72% of businesses do not know how to measure their social media efforts.

That's why Boot Camp Digital created their latest infographic on Measuring Social Media. The infographic shows that most businesses are not measuring social media marketing, and provides tips to help businesses improve accountability and measurement.

Some of the tips include...
Make sure you know what you want to achieve
Start with a plan and marketing objectives
Develop Key Performance Indicators so you know what matters

And of all the businesses using social media already...
12% think it's absolutely necessary
24% just do it when they have time
14% do not yet know enough about it

Some of the reasons Boot Camp Digital lists for getting active on social media include...
Social media commerce sales are expected to total $9.2 billion this year
Over 167 million people will shop online this year
By 2016, over 50% of U.S. dollars spent in retail will be purchased on or influenced by the web and social media

You can see the rest of our information and data on social media measurement by checking out our Measuring Social Media infographic. For more information on Social Media Measurement training, go to http://www.bootcampdigital.com/pinterest.

About Boot Camp Digital
Boot Camp Digital (http://bootcampdigital.com/) is a top-rated provider of social media, Internet marketing and digital training to companies of all sizes. Boot Camp Digital has worked with the biggest and best companies including Procter & Gamble, Fifth Third Bank, The United States Senate, Macy's, GE and many others. Based in Cincinnati Ohio, Boot Camp Digital provides a variety of live and online training programs, as well as customized corporate training. Krista Neher (www.kristaneher.com) is the CEO of Boot Camp Digital and is an internationally recognized speaker, a social media expert and bestselling author of The Social Media Field Guide.

Krista Neher, CEO of Boot Camp Digital, is an international speaker on digital marketing and provides marketing solutions for Fortune 500 companies as well as start-ups and small businesses. Krista's strong track record of providing social media and internet marketing training and consulting solutions will benefit companies of all sizes as well as those new to the world of social media. For more information about Boot Camp Digital, visit http://www.bootcampdigital.com.