Nebraska Cultures Flexes Company Muscle by Introducing ProDURA , an Extremely Resilient Probiotic Strain at SupplySide West

LAS VEGAS, NV, November 08, 2012 (Press-News.org) Nebraska Cultures Inc., the creator and exclusive supplier of Dr. Shahani's L. acidophilus, announced today the launch of ProDURA , a unique strain of Bacillus coagulans, a highly durable probiotic, at the 2012 SupplySide West Global Expo & Conference at The Venetian & Sands Expo in Las Vegas.

Marketed exclusively by Nebraska Cultures, ProDURA is an unusual probiotic strain since it is a spore forming bacterium with a naturally protective coating that stays dormant until it meets the perfect conditions of heat, pH, and moisture found in the large intestine.

"We are very excited to introduce this remarkably resilient probiotic to manufacturers who are looking for a strain blend with unsurpassed stability," explained Michael Shahani, director of operations for Nebraska Cultures. "Unlike most cultures available to manufacturers, ProDURA can survive processing, shipping, storage, and importantly, the digestive tract."

ProDURA's remarkable stability shows no loss in potency at room temperature for three years and is highly resistant to stomach acid and bile. It survives at temperatures up to 100°C with almost no loss in potency, so it can be used in processed food, softgel, and gummy applications; and can even be stable for various applications at 200°C or more. With stability at both very high and low pH conditions, ProDURA can deliver higher counts to the digestive tract.

Other features of ProDURA include:
• Inhibits the growth of pathogenic bacteria such as E. coli.
• Produces the enzyme lactase, which is known to reduce the incidence of lactose intolerance.
• Promotes weight gain and reduces the incidence of infections in piglets.
• In human clinical studies, ProDURA has been shown to lower total cholesterol and LDL levels, raise HDL levels in the blood, and to reduce the incidence of diarrhea and bacterial vaginosis (BV).

Sales/Purchase Information:
ProDURA is available exclusively from Nebraska Cultures, Inc. For more information, including scientific studies, please call (925) 935-0922 or visit http://www.nebraskacultures.com/htmls/contact.php.

About SupplySide West:
With over 12,000 attendees and 1,500+ booths, SupplySide West 2012 brings together the suppliers and buyers that drive the dietary supplement, food, beverage, personal care and cosmetic marketplace. For more information, please visit http://west.supplysideshow.com/.

About Nebraska Cultures:
Since 1981, Nebraska Cultures has supplied the natural products industry with the finest probiotic cultures - the Dr. Shahani's brand - specializing in the DDS-1 strain of Lactobacillus acidophilus. Nebraska Cultures remains at the forefront of the probiotic industry by performing new research, increasing consumer awareness, growing its business overseas and expanding into functional foods.

As one of the most influential probiotics scientists to date, Dr. Khem Shahani began his landmark research on Lactobacillus acidophilus at the University of Nebraska in the late 1950s. There he discovered a particular strain of Lactobacillus acidophilus that showed superior growth, stability and nutritional viability. Dr. Shahani would later name the strain DDS-1 for the Department of Dairy Science Number One strain and spend the rest of his career unlocking its potentials for improving overall health.

For more information about the DDS-1 strain of Lactobacillus acidophilus or Nebraska Cultures, please visit: http://www.nebraskacultures.com or call toll free 1-877-377-4242.

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