Rumbletree Launches "In the Mix Kitchen Series" For New Hampshire Liquor and Wine Outlets
Rumbletree develops creative, strategic marketing campaign for key client
NORTH HAMPTON, NH, November 29, 2012
The New Hampshire Liquor Commission has hired Rumbletree to create the first ever "In the Mix Kitchen Series" at their flagship store in Nashua. Rumbletree developed the program identity, which centers on the unlimited "mix" of ways to combine food, wine and spirits. The distinctive, colorful logo design and swirling visual energy represent the experience that consumers will find at these weekly events.The client's objective was to create awareness of the state-of-the-art kitchen located in the Nashua superstore. "The goal is to inspire consumers to explore a variety of new and creative options for pairing wine, spirits and food", says Chairman Joseph W. Mollica from the New Hampshire Liquor Commission. "We feel that Rumbletree truly captured the intent of the series with the logo they created."
Rumbletree also developed an integrated marketing campaign, which included strategic planning and application of the identity across multiple consumer touch points, such as in-store posters, bag stuffers, print media and digital elements.
Each week a different local restaurant will partner with a wine or spirits broker or supplier to create themed food and beverages to educate, entertain and delight consumers in a fun, casual setting. Consumers will also receive a special savings coupon for the featured products of the day.
As the lead agency for this project, Rumbletree will also oversee the work of a strategic partner agency, which is handling the weekly coordination of events at the store.
Rumbletree has been providing clients with strategic and creative marketing solutions since 1990. The agency offers communication, branding, advertising, design and interactive services from offices located in North Hampton, New Hampshire. For more info please contact us at 603-433-6214.