Cash Train on Track for a Busy Christmas

WEST PERTH, AUSTRALIA, December 12, 2012

The commercial to be screened on Australian television nationwide uses images and sounds of a speeding train racing along a track with cash and presents flying from the windows. This advertisement stems from the original Cash Train ad, using the trademark catchy slogan of "Cash Train" merged with the sound of a speeding train. The 30 second advertisement was developed in time for the Christmas season - designed to include a few festive touches such as Santa hats, candy canes and carefully wrapped presents.

The Holiday season can be a very expensive time - presents, parties and the cost of travel can all build up. Cash Train aims to help its customers bridge the gap between Christmas and the New Year, making the holiday period that bit less stressful.

Cash Train offers fast cash loans of $250 - $1,000 paid directly into a customer's bank account within hours. Payday loans allow customers to control their spending while repaying their loan back at an affordable rate over their next few paydays.

The payday loan sector experiences an increase in loan applications every December due to Christmas expenses. Looking at statistics from Google Trends, it is clear that internet searches for short term loans peak every December: Payday Loan Statistics. As a result, Cash Train has tailored their television campaign to reflect the mood of the Holiday season and anticipates a very busy Christmas and New Year.

CEO, Time Dean, says: "We are very excited about the launch of our Christmas TV commercial which has just come out. We wanted to put a Christmas spin on the original ad and make it a bit more festive. We have experienced lots of interest since the launch of our TV campaign - even getting requests for a Cash Train ringtone!"

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About First Stop Money Ltd.

First Stop Money Ltd. is one of Australia's fastest growing online short term lenders. Founded in 2009 by CEO, Tim Dean, the company provides small amount, short term loans to thousands of Australian consumers in employment every month. First Stop Money is an Australian Credit Licence holder, 390999.

For more information, contact Tim Dean or Lucy Auchincloss on (+61) 89322 6666.

Website: http://cash2go.com.au/