DRS and Associates Named Agency of Record for Public Relations, Advertising and Marketing by Sonneman.

STUDIO CITY, CA, December 21, 2012 (Press-News.org) DRS and Associates, a full-service, marketing and public relations agency renowned for guiding and branding major home design and architectural brands and building materials, has been named agency of record for Sonneman - A Way of Light. DRS will oversee the seamless integration of Sonneman - A Way of Light's public relations, advertising, digital and social media campaigns. Work on the account begins immediately.

"In choosing a partner for our brand," said Robert Sonneman, founder and CEO of Sonneman - A Way of Light, "we wanted a firm with strong ties to the design community as well as proven experience in navigating and connecting our brand to the digital sphere, making inroads." He continued, "Further, DRS' technical expertise and industry savvy and passion for design make it an ideal collaborator."

DRS and Associates boasts an experienced team with backgrounds in public relations, publishing, social media marketing, brand stewardship and graphic design in traditional and new media practices. Featured in the current roster of DRS' international clients: THG Paris , Stone Forest , bulthaup, LAUFEN, Zephyr , Corbett Lighting, Hudson Valley Lighting and Troy Lighting, among others. "We are thrilled to embark into a relationship with pioneering brand Sonneman - A Way of Light, working in tandem with design legend Robert Sonneman," said David Schlocker, president, DRS and Associates. "Partnering with both a visionary brand and designer is truly a privilege. We are aligned in building a unified awareness of how instrumental Sonneman continues to be as a source of American modernist design and thought."

About Sonneman - A Way of Light
Robert Sonneman pioneered modern lighting, making it an art form. World-renowned and acclaimed for clean lines and an adherence to form follows function, his award-winning designs have been at the forefront of design for more than four decades. Many have become modern-era classics and have been exhibited at major museums, including: the Museum of Modern Art (MoMA), Art Institute of Chicago, Cooper-Hewitt, National Design Museum and the Contemporary Arts Museum Houston.

Sonneman introduced sleek, new functionalist lighting designs in the 1960s and 1970s after founding George Kovacs Lighting with George Kovacs. In 1974, Robert Sonneman founded Sonneman Design Group, building an extensive client base involving many top-name home design brands. Under his own name, Sonneman created lighting collections for major retailers including Macy's and Bloomingdale's, as well as others, creating a niche for modern design to a broad American market. His 1990 collection "Urban Primitive" broke new ground introducing American functionalism as a complete, articulated lifestyle collection of furniture through American manufacturer Stanley Furniture and was sold through several hundred stores across the United States. Sonneman served as CEO of Ralph Lauren's Home Product Development division from 1999 to 2005, creating an extensive home goods line, including lighting. In 2003, Robert Sonneman along with David Littman, CEO of Littman Brands, and Sonny Park, current president of Sonneman, founded Sonneman - A Way of Light. Sonneman lives and works in New York and continues to innovate lighting solutions for the way we live. 



About DRS and Associates
DRS and Associates is a boutique public relations, advertising and marketing agency specializing in strategic communication programs, direct and digital marketing campaigns and comprehensive, experiential branding. With offices in Los Angeles, New York and Boston, DRS and Associates' creative approach to targeting luxury lifestyle consumers and the architectural, interior design, hospitality and building products arenas is both strategic and effective. DRS and Associates partners with manufacturers, importers/exporters, resellers, showrooms, designers and sales organizations, and is recognized globally for its understanding and expertise of the niche design market. To learn more about Sonneman - A Way of Light and other DRS clients and services, visit http://www.drsandassociates.com.

DRS and Associates, is a full service luxury brand marketing and public relations agency. For more information on our services please visit http://www.drsandassociates.com or email info@drsandassociates.com