Renowned Weight Loss Expert Releases New Book on Amazon

FREEHOLD, NJ, January 12, 2013 (Press-News.org) Written by Dr. Rebecca Cipriano, MD, a board-certified Ob/Gyn with a master's degree in nutrition, and her father, Kenneth Herman, EdD, a clinical psychologist, Pop: Burst the Diet Bubble and Finally Lose Weight gives you a step by step plan for beating the battle of the bulge once and for all.

"I myself struggled with weight issues after the birth of my daughter, and I wanted to be able to give people a solution; a solution tailored to each individual, void of fad-diet faux pas and full of healthy living good choices," says Dr. Rebecca Cipriano. "It is about changing your life and achieving your goals; and Pop does just that."

Founded in 2008 by Dr. Rebecca Cipriano, a board-certified Ob/Gyn with a master's degree in nutrition, Pop Weight Loss, formerly called A Better You, is a personal weight management solution. With a team of expert nutritionists, Pop provides a customized nutrition and fitness plan designed to suit individual lifestyle needs. From there, Team Pop gives the one-on-one support needed to not just lose weight but actually master a healthy and fit life in which weight is no longer an issue.

Ever fueled by her desire to educate and empower men, women and children on the real way to lose weight and feel better, Dr. Rebecca began putting pen to paper in 2011 to write Pop: Burst the Diet Bubble and Finally Lose Weight. In early 2012, she also set the wheels in motion to elevate the allure of her already booming weight loss business, which has helped thousands of people lose a combined total weight of more than 40,000 pounds, by rebranding it as Pop Weight Loss, a nationally franchised program, with the flagship location in Freehold, NJ, that delivers her tried and true personalized, one-on-one weight loss solutions to everyone.

"It is about healthy living education. There is no calorie-counting or extreme dieting, but rather tailoring a healthy life around your schedule and what works best for you as an individual."

The release of her book comes on the heels of hiring a new Vice President of Operations, Ms. Nicole Tomlin, Esq., a former franchise attorney at Marks and Klein, LLP. Her expertise in franchise formation, regulatory and compliance knowledge, and her active involvement in Franchise Associations make her the perfect fit for Pop Weight Loss.

"This is a great time for Pop Weight Loss, with the rebranding and franchising of the company and the addition of Nicole Tomlin, who we have no doubt will help take Pop to a whole new level," says Dr. Rebecca Cipriano.

Pop Weight Loss is revolutionizing the way people live by making proper nutrition and fitness easy for and accessible to all. No gimmicks, no prepackaged foods, no calorie-counting — just the personal support people need to see real and lasting results.

"Our programs encourage health benefits that go far beyond the scale by teaching people how to fit healthy choices into their daily routines. Our vision is to help prevent chronic conditions through personal counseling and lifestyle change. We believe Pop Weight Loss is the preventive medicine of the future."

To purchase your very own copy of Pop: Burst the Diet Bubble and Finally Lose Weight please go to http://www.popweightloss.com/dr-rebecca/dr-rebeccas-book/

For more information about Pop Weight Loss, please visit http://www.popweightloss.com

For press inquiries, please contact Stephanie Leonetti at stephanie@popweightloss.com, or 1-888-373-THIN