McCusker and Company Creates Dealer Consumer Electronics Marketplace for Trade in Products

DALLAS, TX, January 17, 2013

McCusker & Company, a leading worldwide provider of extended warranty services, has launched a consumer electronics marketplace to enable its dealers worldwide to buy, sell and trade high tech devices.

"We are always looking for ways to help our dealers enhance their businesses," said McCusker & Company Senior Vice President Cameron Laufer. "This brand new marketplace provides them with another cash flow opportunity for their business by buying, selling and trading consumer electronics."

The marketplace provides McCusker & Company dealers with an efficient way to buy, sell and trade electronic devices from consumers. With the new marketplace, dealers can easily find refurbished electronics to sell to consumers. They also can easily trade merchandise easily at current market prices. Most importantly, McCusker & Company will be providing its extended warranty service on the resold merchandise.

"With more than two decades in the industry, we believe that we have assembled the right network to handle the purchasing, refurbishing and disposition of these products that benefits dealers as well as consumers," said Laufer. "This new marketplace definitely extends our leadership position in the consumer electronics industry."

Every year, millions of cell phones, smartphones and tablets quickly go out of fashion due to rapidly changing technology. Others are simply discarded because they are broken and can't easily be repaired. The new McCusker & Company dealer marketplace now creates an online and in-store market for these items.

"We are impressed with the prices that even non-functional Apple and Android products are bringing to their owners who wish to sell or trade," Laufer said. "A brand new market in well priced refurbished consumer electronics has emerged."

For more information about the McCusker & Company exclusive marketplace for traded-in consumer electronics, or to find out how to become a reseller of the firm's world-class electronics extended warranty service, please check out their website at www.mccuskerco.com.

McCusker and Company is an extended warranty consulting firm founded by industry experts and is headquartered in Kansas with offices in Texas. They specialize in the extended warranty service contract industry providing consulting, extended warranty programs, service programs, management and support for your warranty call center and on-site service needs. They also function as litigation consulting experts on complex litigation projects, technology sales, and arbitration and industry disputes. The firm also founded and developed WarrantyKits.com and WarrantyGiftCard.com. For more information contact us at (800) 734-0819.