The Story of Purpose

ATLANTA, GA, February 01, 2013

"We need the Purpose 500, a catalog of companies that are doing well by doing good"because it will be these companies that bring back business for good." Joey Reiman

As CEO & Founder of BrightHouse, a global consultancy located in Atlanta, GA - Joey Reiman's mission is to bring more purpose to the world of business. Since 2001, he has been teaching Ideation and Purpose to MBA and BBA students at Goizueta Business School at Emory University.After 30 years of consulting for companies, Reiman has seen a common trend among those struggling - they all tend to focus on the bottom line, and according to Reiman - Brands that focus only on the bottom line hit bottom first. Joey Reiman coaches companies to understand their purpose and ultimately determine why they are here and what it is they are meant to do.

Reiman shares his Master Ideas in the book, The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy. He details a proven approach to engage and align leadership and associates, suppliers and manufacturers, a sales force and customers, and brands and consumers through a higher purpose.

Named by Fast Company as "one of the 100 people who will change the way the world thinks" - Reiman believes an organization's Master Idea or purpose has the power to propel any company to its fullest potential.

The Story of Purpose teaches readers how to uncover what makes their company distinctive and discover the fundamental force behind the organization that no competitor can replicate or replace.
Through stories of purpose and best practices from McDonald's, Newell Rubbermaid, Procter & Gamble and many more purpose driven companies, The Story of Purpose helps readers guide inspire, and transform their organization by learning how to:

* Discover, articulate, and activate a Master Idea
* Move from a brand to a stand, and turn purpose into practice
* Lead with purpose and become the moral center of their company
* Define the organization's culture around shared beliefs
* Build a family of employees first and a company second

This book offers the opportunity to ignite spirits, liberate creativity, and unleash compassion for others, while driving dramatic business results. Instead of focusing on what keeps them up at night, The Story of Purpose will leave readers asking, "what gets me up in the morning?"

Joey Reiman has written a clear roadmap to help anyone get on the right path, do good in the world, and
ultimately leave a lasting legacy for generations to come.

About the Author:
Joey Reiman is founder and CEO of the global consultancy, BrightHouse, a company whose mission is to bring purpose to the world of business. Reiman has emerged as the leading expert in the area of purpose-inspired leadership, marketing, and innovation. Eminent business professor Philip Kotler called him, "The Moses of Marketing".

His breakthrough purpose methodology and frameworks have been adopted by top firms, including Procter & Gamble, The Coca-Cola Company, McDonald's, Nestle , MetLife, SunTrust, Michelin, and many other Fortune 500 companies. Fast Company named him one of the 100 people who will change the way the world thinks.For more information; please visit joeyreiman.com, the globalpurposesummit.com and thinkbrighthouse.com.