SalesPortal's Audience Segmentation Personalizes Offers for Consumer Phone Traffic

REDWOOD CITY, CA, February 14, 2013 (Press-News.org) SalesPortal (http://www.salesportal.com), the first partnership marketing platform for enterprises using contact centers as a strategic customer engagement channel, today introduced a proprietary offer personalization engine. Offer personalization enables consumers to receive targeted product offers relevant to their immediate needs at the end of sales and service calls. The new personalization engine segments consumers by demographics, purchase history, and/or pre-dispositions, and presents relevant offers customized to the individual. It is the voice equivalent of ad personalization for online ecommerce.

SalesPortal's partnership marketing platform enables companies to collaborate with other brands in order to engage their customers with relevant, end-of-call offers from partner brands. The result is a much improved customer experience by virtue of satisfying the consumer's immediate interests through a broader set of products and services delivered through partnerships and across brands. The latest capability allows enterprises to leverage CRM data to deliver highly relevant offers to customers. Just as CRM data transformed call dispositioning and routing, it is now transforming customer engagement by delivering the right product or service offer to the right person at the right time.

"This is a game changer," said Sujay Rao, SalesPortal's vice president of product management. "Leading ecommerce companies like Amazon and eBay use personalization to present targeted advertising to consumers. We've brought this vital functionality to contact centers, making customer phone engagement as personalized as online transactions. For marketing organizations, we generate higher ROI on their customer acquisition spend."

Offer personalization uses filters to determine which callers should be presented with an offer and which offer is best suited to the specific caller's needs. Filters can include customer demographics, purchase history, reason for the call and any criterion that resides within a CRM application or other data sources. (See attached image.)

With SalesPortal's offer personalization engine:
- Brand marketers can provide highly targeted, relevant product and service offers to qualified consumers.
- Enterprise contact centers can generate revenue and improve customer engagement by anticipating and responding to callers' needs.
- Consumers receive targeted offers of the most relevant products and services.

The SalesPortal platform can receive data from any source, including CRM applications, and is available immediately to enterprises in North America and India.

About SalesPortal
SalesPortal is the first partnership marketing platform for enterprises using contact centers as a strategic customer engagement channel. The patented, cloud-based technology enables companies to engage customers with relevant end-of-call offers in sales and service contact centers. Leading global brands use the platform as a core component of their customer engagement and customer acquisition strategies. Marketing and contact center executives adopt SalesPortal as an incremental revenue source and an extension of existing marketing partnership programs. SalesPortal has been recognized for its innovation by a number of organizations, including Red Herring for its Top 100 Global and Top 100 Americas awards, Direct Marketing Association's Innovation Award and America Teleservices Association's Technovation Award. For more information, visit www.salesportal.com.