VANCOUVER, BC, CANADA, February 14, 2013 (Press-News.org) Kryton International Inc. is at the forefront of specialist Business to Business communications by harnessing the power of content marketing. Kryton has teamed up with GoStickman - Animating Business, to create a simple, but effective explainer video. The video compares Kryton's pioneering Crystalline Integral Waterproofing Technology with conventional external concrete waterproofing methods.
Kryton's award winning product lines have been tested extensively, and won numerous awards and certifications. Kryton's products have been used in defining developments across the globe, from the Marina Bay Sands in Singapore, CityCenter in Las Vegas, or the Palm Jumeirah in Dubai to name but a few. However, as a technical product it can take some time to explain the valuable benefits.
Although Kryton benefits from award winning branding, a professional and informative website with videos and articles combined with a burgeoning social media presence, the product was still a complex solution to explain succinctly. The Kryton team wanted new ways to engage our audience, and cut through all of the technical information with a simple and engaging creative message.
"We have extensive information available, but we needed something short, strong and memorable" says Rolf Skala, Marketing Director at Kryton International Inc. "A potential customer who is unfamiliar with our technology might have to sit for 5-10 minutes to absorb our technical content in order to understand why we are the best concrete waterproofing solution. We wanted to ignite interest quickly and set them on a path to discovering and absorbing the more complex information. The Kryton GoStickman video peaks a busy person's interest by being short, fun and to the point."
GoStickman videos are one of the best ways to clearly convey the value of your business. Persuasive copy is good, but the combination of speech, text and graphics help to communicate even more clearly. For the Kryton video, the team compared the common problems with membranes - tearing, leaking, weather dependent, extra work and the need for extra resources for application. As Kryton's Krystol Internal Membrane (KIM) is added directly into the concrete mix itself, it saves time and money compared to external membrane application.
About GoStickman Animating Business
GoStickman is a Vancouver based animation company, specializing in Explainer Videos. Their talented team can explain a business or vision in 2-minutes or less with a fully custom, high-quality, handcrafted video to engage any audience. Learn more at GoStickman.com.
Kryton International Inc. provides the most effective concrete waterproofing systems in the world. With over 40 years of experience, 50 distributors worldwide, and more than 10,000 successful waterproofing projects, Kryton is recognized and acknowledged as the leader in taking the risk out of concrete waterproofing globally. Learn more at kryton.com.
For more information, please phone: 604-324-8280 or email: info@kryton.com
Kryton Explains Crystalline Concrete Waterproofing with GoStickman Explainer Video
Kryton has teamed up with GoStickman - Animating Business, to create a simple, but effective explainer video. This simple, but to-the-point approach takes content marketing for B2B business to the next level.
2013-02-14
ELSE PRESS RELEASES FROM THIS DATE:
Wicklow, Ireland Takes On Wall Street. New Investment Platform's Portfolio Outperforms Wall Street Index
2013-02-14
Rising Sum, the investment specialist, has just published the first performance review of its US Large Cap top 1% value portfolio. Published on risingsum.com the portfolio comprises five companies, from amongst the 500 largest companies in the United States, that best match the Berkshire Hathaway acquisition criteria.
On its first official three month review date the Rising Sum portfolio had outperformed its reference index, the S&P 500, by 8.14% to 5.7% - a gap of 2.44%.
Brian Kelly, founder and CEO of Rising Sum said, "we are seeing a developing trend. ...
Lauton & Foxton Capital Partners Announces Representation Agreement With Spacecon Pty Ltd
2013-02-14
Lauran Bonaparte, Managing Partner of Lauton & Foxton Capital Partners and a Spacecon Pty Ltd have executed an exclusive representation agreement to finance the North East Trade Tower in South Korea.
"We're delighted to have the ability to introduce our newest client to private lenders," states Lauran Bonaparte. "This development is an exceptional tower that will mirror the new World Trade Center buildings."
Spacecon Pty Ltd is an Australian based real estate development firm that has an exclusive agreement to develop this long awaited tower. ...
STM Bags Unveils Velocity Collection of Laptop Bags and Sleeves
2013-02-14
STM Bags, a leading Australian bag and case manufacturer, today announced the newest addition to the company's ever-expanding product line, the Velocity collection. The collection will be available April 1, 2013, at STMBags.com, as well as various retailers and distributors.
Created to store and protect most 15" laptops while traveling, the impulse laptop backpack features a technology compartment and suspension system to stabilize a heavy load. It also includes a reflective tab for nighttime visibility, as well as a luggage pass-through for wheeled bags.
Whether ...
Tax Defense Network Careers: Ex-IRS Agents
2013-02-14
IRS agents enforce the U.S. tax code and examine the records of businesses, corporations and individuals to make sure they are in compliance with IRS rules. They are highly trained employees who analyze complicated tax returns to determine whether a business or an individual has a tax liability.
Tax Defense Network Careers: Training of an Ex-IRS Agent
An Internal Revenue Officer builds practical skills through the IRS' various training programs. They need to make practical decisions fast, and their judgment needs to be perfect every time. They are required to have ...
Ruben, Firsel & Ross LLC Welcomes New Lawyers
2013-02-14
The law firm of Ruben Firsel & Ross, LLC ("RFR") is pleased to announce the addition of two experienced commercial real estate attorneys to its firm: partner James Henegan and senior associate Christine S. Bolger. Mr. Henegan comes to RFR with considerable real estate experience in retail and other commercial sectors, both in law firm practice and as in-house counsel. Ms. Bolger also has an extensive commercial real estate resume, having represented clients in a number of multi-million dollar complex transactions. The firm also welcomed attorney Daniel Cunix, ...
The Federal Grill to Launch Spring 2013
2013-02-14
Three years after opening the award-winning Branch Water Tavern, Chef/Owner David Grossman has sold one of Houston's top restaurants, along with its menu and recipes, to restaurateur Matt Brice, owner of Bistro des Amis in Rice Village. To ensure a smooth transition, Grossman will remain on board through Spring 2013, when the restaurant, located at 510 Shepherd, officially re-launches as The Federal Grill.
Explaining the new venture Brice says, "We fell in love with the food, layout, design, and location. We knew we could make great things happen in this venue." ...
Online Furniture Retailer Continues President's Day Traditions
2013-02-14
With winter upon us and President's Day right around the corner, many local businesses are going to be offering fantastic deals coming soon. Second only to Labor Day, President's Day is ranked as having some of the deepest discounts available to customers. Most American's take advantage of these discounts, using their extra money from tax returns to make larger purchases like new cars, home improvements and update their furniture.
Furniture retailers are capitalizing on President's Day to push new lines of furniture and promote 2013 design ideas. This tactic helps smaller ...
Four Local Bands aim to be the "Last Band Standing" on March 2nd Band Together's 3rd annual "battle of the bands" event to benefit Tammy Lynn Center
2013-02-14
Four of the best NC-based bands are slated to go head-to-head in the Triangle's most energetic and philanthropic music battle.. Band Together NC, a Triangle-based organization that uses live music as a platform for social change, will present its third annual Last Band Standing event on Saturday, March 2, at Lincoln Theatre in downtown Raleigh. All proceeds from the event will go to support Band Together's 2013 nonprofit partner, Tammy Lynn Center for Developmental Disabilities
Four local bands with diverse backgrounds and musical stylings - Big Fat Gap, Mac and Juice ...
D|C|CADD Earns Autodesk Fabrication Specialization
2013-02-14
D|C|CADD, a leading Autodesk solutions provider offering software and services to the building, infrastructure and manufacturing communities, today announced that it is among the first to earn the new Fabrication Specialization designation for value added resellers from Autodesk, Inc., a world leader in 3D design, engineering and entertainment software. The D|C|CADD team is now authorized to sell, implement and support customers on all of the Autodesk Fabrication software solutions.
As an Autodesk Fabrication Specialized Partner, D|C|CADD has shown that they have made ...
National Grid Unites Organizations to Bring Sustainability Education to Boston Students
2013-02-14
National Grid has brought together two of their sponsored organizations to collaborate on a National Green Week initiative for Boston students. Green Education Foundation (GEF), the founder of National Green Week, has teamed up with City Year, a non-profit organization that provides education and mentoring to at-risk youth across the country, to offer sustainability focused lessons and activities to Boston students during City Year's extended day program.
National Grid has been a GEF sponsor for four years, during which time the organizations have worked together to ...
LAST 30 PRESS RELEASES:
Herpes virus plays interior designer with human DNA
Arctic peatlands expanding as climate warms
When Earth iced over, early life may have sheltered in meltwater ponds
Alps could face a doubling in torrential summer rainfall frequency as temperatures rise by 2°C
Fitness trackers for people with obesity miss the mark. This algorithm will fix that.
“The models were right”: Astronomers find ‘missing’ matter
UBC scientists propose blueprint for 'universal translator' in quantum networks
Some of your AI prompts could cause 50 times more CO2 emissions than others
Pandora’s microbes – The battle for iron in the lungs
Unlocking the secrets of gene therapy delivery: New insights into genome ejection from AAV vectors
Scientists use AI to make green ammonia even greener
Remaking psychiatry with biological testing
Caution required when heading soccer balls
Intermittent fasting comparable to traditional diets for weight loss
Community based mentoring in Sierra Leone for pregnant adolescents and their babies doubles survival rates
Positive life outlook may protect against middle-aged memory loss, 16-year study suggests
Scientists find three years left of remaining carbon budget for 1.5°C
Anti-aging drug Rapamycin extends lifespan as effectively as eating less
Babies can sense pain before they can understand it
Consensus statement on universal chemosensory testing calls for better standardization, infrastructure, and education in the field
Two-part vaccine strategy generates a stronger, longer-lasting immune boost against HIV
How lottery-style bottle returns could transform recycling
Researchers with UTHealth Houston School of Public Health awarded $5 million to study cancer risk among firefighters in Texas
C-Path’s translational therapeutics accelerator announces new grant award for drug development project in type 1 diabetes
What is a brain age gap, and how may it affect thinking and memory skills?
Food insecurity, neighborhood, lack of social support, linked to worse stroke recovery
Scientists discover new approach to gene therapy
A statement on the Supreme Court decision
Low social support and a tendency to compare yourself to others may be associated with problematic social media use, per study of 403 Italian adolescents
Which therapy works best for knee arthritis?
[Press-News.org] Kryton Explains Crystalline Concrete Waterproofing with GoStickman Explainer VideoKryton has teamed up with GoStickman - Animating Business, to create a simple, but effective explainer video. This simple, but to-the-point approach takes content marketing for B2B business to the next level.