LMS Thinking Calls for Quality Benchmarking to be Introduced to the Direct Sales Industry

LONDON, ENGLAND, February 24, 2013 (Press-News.org) Improving overall functionality and customer services is important in every company but LMS Thinking question how businesses can correctly tally performance, progression and efficiency in contrast to competitors without a standard quality benchmark being introduced and adhered to within the sales and marketing industry.

Businesses use benchmarking to improve their functions and productivity, they compare and measure their services, policies, practices and strategy and then work out its overall performance by comparing it with the organization of their choice, this is called 'individual benchmarking' which can be very successful and useful to a wide range of businesses.

Managing Director of LMS Thinking, Tim Kennedy feels that an official benchmark for quality standards needs to be introduced into the market to assist with increasing the quality of leads generated by various companies and the sales closed by direct sales firms. 'Quality benchmarks need to be set in the outsourced sales market, too often the quality of a leads generated are overlooked as quantity is the core focus. We need to introduce an industry standard where the longevity and loyalty of a lead or potential customer is considered.'

LMS Thinking has recently expanded into a new International Market and Manager Director Tim Kennedy believes that customer satisfaction does not have to be compromised because of rapid growth. 'We have successfully expanded into New York in 2012 and are ready to launch in Sydney next week. As we grow it is important to review our business strategies to ensure rapid growth does not compromise the quality of service, At LMS Thinking we adhere to a degree of excellence and call for quality benchmarks to be introduced to the industry'.

Sales and Marketing is a direct face to face customer driven industry propelled forward by high standards of quality, customer satisfaction and overall performance. With the rate of international growth within direct sales it is vital that business have a benchmark to aspire to and surpass.

Considering the current success of individual benchmarking, LMS Thinking clarify it is clear that a set standard of quality needs to be adopted and adhered to by the industry in order to enable the entire market to lead the way in competitive sales on an international level with an unprecedented degree of excellence and outstanding customer service.

Website: http://www.lmsthinking.com/