Mastrad Appoints Sanjay Choudhuri As New President

LOS ANGELES, CA, February 24, 2013 (Press-News.org) Mastrad, creator of cutting-edge culinary accessories, is proud to formally introduce Sanjay Choudhuri as its new U.S. President. Choudhuri will be responsible for business development and brand marketing in the United States for the French-based company.

As an experienced sales and marketing leader with a track record of revenue and profit growth, Choudhuri joins Mastrad with over 5 years of housewares industry expertise, and more than 20 years of brand building with consumer products. Prior to Mastrad, he worked at Avery Dennison where he was responsible for growth in new categories. Choudhuri is also a 20 year veteran at Levi Strauss & Co where he launched the brand internationally in several countries. With strong management skills, Choudhuri brings robust marketing knowledge and brand building know-how to his new role at Mastrad.

"Sanjay Choudhuri was appointed as President due to his extensive expertise in product marketing and his passion for building premium brands," said Mastrad CEO Mathieu Lion. "We are confident that he is a great addition to our team and will help accelerate growth for the Mastrad brand in the U.S."

During his very first week on the job, Choudhuri began playing an active role for the company by interacting with key U.S. customers at the Frankfurt Ambiente Fair. As a results-driven professional with strong leadership skills, he will take every opportunity to drive sales for the new Mastrad products launching this spring. For more information on Mastrad, please visit http://www.mastrad.us.

About Mastrad
Since 1994, Mastrad, the French company specializing in unique kitchen tools and accessories, has been revolutionizing the culinary world with a line of products unlike any other. Combining function, quality and eye-catching design, the diverse and expansive collection of products are carefully created to make every kitchen professional, yet fun and colorful. Founded by a team of experienced chefs and designers, Mastrad considers every product to be a recipe created with tender love and care. For more information, visit http://www.mastrad.us.