LAKEWOOD, CO, March 12, 2013 (Press-News.org) For printers and marketers alike, Spider Trainers has just published a new eBook, The Power of Print (in Marketing): Using print to bolster a multi-touch marketing campaign. Available as a free download, The Power of Print uses stats, facts, and best practices to dispel the myths that print is an under-performing vehicle and points to the successes documented by companies around the world.
"Our leadership team has more than 60 years in the print industry and more than 40 years in marketing," said Cyndie Shaffstall, founder of Spider Trainers, "and there's no question that multi-touch campaigns that include print are not only more successful, they have a stickiness in the recipient's mind that is extremely difficult to attain with email alone."
In this new eBook, marketers will learn about various print vehicles that can be used within multi-touch (cross-media) campaigns, how to structure multi-touch campaigns, how to integrate triggered nurture and drip campaigns, and how to plan the big event. The eBook is also chock full of statistics supporting the important role that print plays and makes the perfect document for obtaining management buy-in or justification to print customers for the inclusion of print components.
Spider Trainers asserts that print is an exciting and valuable contributor to marketing and encourages today's marketers to look to their printers with a focus on communication, not on simply producing print. As explained within, multi-touch marketing is not about choosing print over electronic; it's about supporting the message with appropriate vehicles. This eBook will show you how. To download, visit http://www.spidertrainers.com/portfolio/the-power-of-print.
About Spider Trainers
Spider Trainers provides online and offline marketing services, which include print and email campaigns, web development, graphic design, click-thru ad creation, drip and nurturing campaigns, social media, search-engine optimization, press releases, campaign analytics, and more. Founded in 2009, Spider Trainers (http://www.spidertrainers.com) is a DBA of C Shaffstall & Son, LLC, and based in Denver, CO. The company touts more than 40 years' experience in their principal team specializing in marketing, promotion, press relations, and SEO disciplines.
Spider Trainers Publishes The Power of Print (in Marketing) Free eBook
New eBook touts the benefits realized when using print (offline) vehicles to bolster the engagement of digital campaigns.
2013-03-12
[Attachments] See images for this press release:
ELSE PRESS RELEASES FROM THIS DATE:
Orange County Orthopedic Surgeon Among First on West Coast to Utilize Stem Cells
2013-03-12
Dr. Ralph J. Venuto (http://www.drvenuto.com), one of the premiere orthopedic surgeons in Orange County, has performed more PRP (Platelet Rich Plasma) therapy injections than any other physician along the West Coast, and will soon being utilizing stem cells in his own PRP treatments. PRP therapy has been in use as a nonsurgical alternative for sports injuries for over a decade. Its success as a minimally invasive treatment will be augmented through the incorporation of stem cells.
"I'm very excited by the improved treatment outcomes this new therapy could provide," ...
West Hollywood Cosmetic Dentist, Dr. Ghasri, Offers a Promotion on Zoom Whitening
2013-03-12
West Hollywood dentist, Dr. Ghasri, is currently offering a promotion on Zoom whitening that can reduce or eliminate stains to restore a more youthful appearance to teeth. A beautiful smile is symmetrical, properly spaced and nicely colored. Stains on teeth are not only unattractive, but can also be aging. A brighter shade of teeth can often make a person look up to 10 or 15 years younger.
The in-office chair-side treatment takes just about an hour and can leave teeth eight to ten shades whiter. A professional cleaning may be recommended before the Zoom treatment. After ...
LA Copy and Print Center Offers Free Pickup and Delivery on Some Orders
2013-03-12
LA Copy Center now offers complimentary pickup and delivery on orders over $250. This offer is valid in Los Angeles County only, and it includes a variety of services such as poster printing in Los Angeles, customized office supplies, and much more.
LA Copy Center offers one of the most comprehensive lists of services for design and printing in Los Angeles. These services include complete copying and binding services, full color and color printing, black and white printing, graphic design services, signs and full color custom banners, photo enlargements and poster printing, ...
King Jewelers Showcases Chopard Jewelry Collection as they Celebrate GnashVegas with the Nashville Predators
2013-03-12
King Jewelers and Maserati Bentley Rolls-Royce of Nashville hosted the Predators Foundation GnashVegas Casino Gala & Auction on Wednesday, February 13th at the Bridgestone Arena in downtown Nashville. Hockey fans and Preds patrons were able to mix and mingle at the casino tables with the Nashville Predators coaches, personalities, local celebrities and VIPs as guest dealers. Guests enjoyed delicious food from a variety of Nashville restaurants, an exclusive silent auction with autographed memorabilia, baskets with team favorites and once-in-a-lifetime experiences with ...
Prenuptial considerations: Protecting your wealth before you tie the knot
2013-03-12
If you are soon to be married, you probably do not anticipate or hope for a divorce in your future. However, you can never be too safe. What if things do not work out? If this is the case, you probably want to ensure that your assets and money are protected.
The truth: marriage is not solely about love. It is much more multifaceted. If you take precautions before you say, "I do," you can ensure that the end of your marriage (if it exists) comes with financial security.
These days, people are marrying later in life. This means individuals are much more established ...
When Will Coal Companies Finally Accept Responsibility for Unsafe Mining Practices? How Much Will it Take?
2013-03-12
On September 27, 2012, Murray Energy Company agreed to pay nearly $1 Million in fines to end an investigation by the federal Mine Safety and Health Administration ("MSHA") into a 2007 disaster at its Crandall Canyon Mine in Utah which resulted in the deaths of eight miners and one MSHA inspector and injuries to three other miners. MSHA's investigation into the disaster revealed a "grossly deficient mine design" resulting in twenty MSHA violation citations and penalties totally $1,639,351. Under the terms of the MSHA settlement, Murray Energy accepted ...
Attend the American Craft Council Show in Atlanta and Stay at Nearby Holiday Inn Express Perimeter Mall Hotel
2013-03-12
The Holiday Inn Express & Suites N-Atlanta Perimeter Mall Hotel offers nearby lodging to guests attending the 2013 American Craft Council (ACC) Show in Atlanta, GA. Taking place at Cobb Galleria Centre from March 15-17, 2013, this public retail event is the largest juried, indoor craft show in the southeast.
A must attend for craft lovers; the show will feature original work by more than 1,500 of the country's top contemporary craft artists. Plus, attendees can gain new perspective for the art on display by watching talented craft practitioners create work in ceramics, ...
Can Advanced Degrees Really Help Your Career, Wonder Staffing Agency, TRC Staffing Services, Inc.
2013-03-12
Each year, thousands of recent college graduates enter the workforce. According to Forbes, with unemployment at 8.2 percent and underemployment near 18 percent, more graduates are putting off searching for employment to pursue advanced degrees. Atlanta staffing agency, TRC Staffing Service, Inc., explores the pros and cons of this growing trend.
If you do decide to temporarily postpone the employment search in a weak job market, certain advanced degrees provide better opportunities than others. Graduate programs in the health and medical field are at the top of the list. ...
Melamine Plate Suppliers, Kitchen Inspire, is a Trusted Ally for Catering Companies
2013-03-12
Kitchen Inspire offers a comprehensive selection of catering supplies, equipment, and products. They are a one-stop shop for all professional catering needs, offering convenient online shopping and reasonable shipping rates.
Kitchen Inspire has a "Catering and Buffetware" section on their site, but that is just a taste of the products that caterers can find for their business. The seller of high-quality commercial grade kitchen supplies also offers dinnerware and servingware for specific cuisine styles, including a wide selection of Asian cookware and tableware, ...
Spice Up Your House with Diamonite Countertops
2013-03-12
Craftmark Solid Surfaces, a leading Atlanta countertops company, wants to remind residents that they offer a wealth of options for their Diamonite countertop brand. They are the only business that fabricates these solid surface countertops, and they have vast selection available for their customers.
From dozens of color palettes to plenty of sink accessories, you can be sure that the product you choose will be completely unique. In fact, with the 33 color options and 12 edge profiles that can be added, that means there are 396 potential styles waiting at your fingertips. ...
LAST 30 PRESS RELEASES:
Rare pterosaur fossil reveals crocodilian bite 76m years ago
Thousands of European citizen scientists helped identify shifts in the floral traits of insect-pollinated plants
By the numbers: Diarylethene crystal orientation controlled for 1st time
HKU physicists pioneer entanglement microscopy algorithm to explore how matter entangles in quantum many-body systems
Solving the evolutionary puzzle of polyploidy: how genome duplication shapes adaptation
Smoking opioids is associated with lower mortality than injecting but is still high-risk
WPIA: Accelerating DNN warm-up in web browsers by precompiling WebGL programs
First evidence of olaparib maintenance therapy in patients with newly diagnosed homologous recombination deficient positive/BRCA wild-type ovarian cancer: real-world multicenter study
Camel milk udderly good alterative to traditional dairy
New, embodied AI reveals how robots and toddlers learn to understand
Game, set, match: Exploring the experiences of women coaches in tennis
Significant rise in mental health admissions for young people in last decade
Prehab shows promise in improving health, reducing complications after surgery
Exercise and improved diet before surgery linked to fewer complications and enhanced recovery
SGLT-2 drug plus moderate calorie restriction achieves higher diabetes remission
Could the Summerville ghost lantern be an earthquake light?
Will the U.S. have enough pain specialists?
Stronger stress response in monkeys helps them survive
Using infrared heat transfer to modify chemical reactions
Being a ladies' man comes at a price for alpha male baboons
Study shows anti-clotting drug reduced bleeding events in patients with atrial fibrillation
UMaine-led team develops more holistic way to monitor lobster industry
Antiviral protein causes genetic changes implicated in Huntington’s disease progression
SwRI-led PUNCH spacecraft make final pit stop before launch
Claims for the world’s deepest earthquake challenged by new analysis
MSU study finds children of color experience more variability in sleep times
Pregnancy may increase risk of mental illness in people with MS
Multiple sclerosis linked to higher risk of mental illness during and after pregnancy
Beyond ChatGPT: WVU researchers to study use and ethics of artificial intelligence across disciplines
Ultrasensitive test detects, serially monitors intact virus levels in patients with COVID-19
[Press-News.org] Spider Trainers Publishes The Power of Print (in Marketing) Free eBookNew eBook touts the benefits realized when using print (offline) vehicles to bolster the engagement of digital campaigns.